Viva Vantage Consumer Insights

Who buys Viva Vantage?

A Viva Vantage consumer is generally lower income, Asian, and young adult age. Viva Vantage consumers are more likely to purchase Viva Vantage during larger pantry stocking trips. Brands such as Orbit, Cottonelle, and Scott also tend to be purchased in the same trip. See sample consumer insights data below.

Viva Vantage Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.97
% of Basket $ (median)
16.9%
Total Basket $ (median)
$41.33

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Viva Vantage Consumer Demographics

demographic
index
Female
101
Male
86
<24
92
25-34
120
35-44
96
45-54
91
55-64
86
65+
81
African American
163
Asian
169
Caucasian
87
Hispanic
122
demographic
index
Has Kids
99
No Kids
102
- $20k
101
$20k-40k
116
$40k-60k
110
$60k-80k
99
$80k-100k
91
$100k-125k
92
$125k +
80
No College
102
College
101
Adv. Degree
93

Understand Viva Vantage Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Viva Vantage Basket Affinity & Size

brand
basket affinity
Orbit 23.0x
Cottonelle 18.9x
Scott 11.5x
Dawn 10.2x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
268

Where is Viva Vantage Purchased?

channels
index
Club
231
Dollar
10
Drug
482
Food
67
Gas & Convenience
2
Mass
46
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.6x
Cottonelle 1.5x
Gold Peak 1.4x
Huggies 1.4x

How Did They Pay?

method
index
Cash
122
Credit
97
Debit
97
Food Stamps
54

When is Viva Vantage Purchased?

day of week
Sun
17.6%
Mon
11.5%
Tue
11.3%
Wed
12.0%
Thu
13.9%
Fri
15.8%
Sat
17.9%
time of day
Morning
14.2%
Noon
19.6%
Afternoon
35.6%
Evening
25.3%
Late
5.3%

About Our Viva Vantage Consumer Insights

How do we know who buys Viva Vantage? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Viva Vantage consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.