Vlasic Consumer Insights

Who buys Vlasic?

A Vlasic consumer is generally median income, Caucasian, and senior age. Vlasic consumers are more likely to purchase Vlasic during larger pantry stocking trips. Brands such as French's, Kraft Singles, and Starkist also tend to be purchased in the same trip. Sample consumer insights data below.

Vlasic Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.48
% of Basket $ (median)
3.1%
Total Basket $ (median)
$79.14

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Vlasic Consumer Demographics

demographic
index
Female
101
Male
86
<24
98
25-34
97
35-44
98
45-54
103
55-64
107
65+
129
African American
90
Asian
55
Caucasian
108
Hispanic
76
demographic
index
Has Kids
97
No Kids
107
- $20k
100
$20k-40k
105
$40k-60k
103
$60k-80k
106
$80k-100k
100
$100k-125k
97
$125k +
83
No College
114
College
99
Adv. Degree
86

Understand Vlasic Consumer Behavior

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Vlasic Basket Affinity & Size

brand
basket affinity
French's 6.9x
Kraft Singles 4.1x
Starkist 4.0x
Heinz 3.9x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
528

Where is Vlasic Purchased?

channels
index
Club
31
Dollar
29
Drug
14
Food
135
Gas & Convenience
6
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.3x
French's 1.3x
Yoplait Light 1.2x
Duncan Hines 1.2x

How Did They Pay?

method
index
Cash
104
Credit
95
Debit
96
Food Stamps
163

When is Vlasic Purchased?

day of week
Sun
18.2%
Mon
12.7%
Tue
11.9%
Wed
12.0%
Thu
11.9%
Fri
15.2%
Sat
18.2%
time of day
Morning
14.0%
Noon
17.3%
Afternoon
35.1%
Evening
26.8%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Vlasic consumers purchase?

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Why do Vlasic consumers try new brands?

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Where do Vlasic consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Vlasic Target Market

Arrow and target

Who actually buys Vlasic? Do these consumers match the intended target market of Vlasic?

Thought bubble

What motivates the target market to purchase Vlasic?

magnifying glass

What other target market should Vlasic look at?

venn diagram

Which other brands have a similar target market?

About Our Vlasic Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.