Vlasic Consumer Insights

Who buys Vlasic?

A Vlasic consumer is generally median income, Caucasian, and senior age. Vlasic consumers are more likely to purchase Vlasic during larger pantry stocking trips. Brands such as French's, Kraft Singles, and Starkist also tend to be purchased in the same trip. See sample consumer insights data below.

Vlasic Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.48
% of Basket $ (median)
3.1%
Total Basket $ (median)
$79.14

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Vlasic Consumer Demographics

demographic
index
Female
101
Male
86
<24
98
25-34
97
35-44
98
45-54
103
55-64
107
65+
129
African American
90
Asian
55
Caucasian
108
Hispanic
76
demographic
index
Has Kids
97
No Kids
107
- $20k
100
$20k-40k
105
$40k-60k
103
$60k-80k
106
$80k-100k
100
$100k-125k
97
$125k +
83
No College
114
College
99
Adv. Degree
86

Understand Vlasic Consumer Behavior

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Vlasic Basket Affinity & Size

brand
basket affinity
French's 6.9x
Kraft Singles 4.1x
Starkist 4.0x
Heinz 3.9x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
528

Where is Vlasic Purchased?

channels
index
Club
31
Dollar
29
Drug
14
Food
135
Gas & Convenience
6
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.3x
French's 1.3x
Yoplait Light 1.2x
Duncan Hines 1.2x

How Did They Pay?

method
index
Cash
104
Credit
95
Debit
96
Food Stamps
163

When is Vlasic Purchased?

day of week
Sun
18.2%
Mon
12.7%
Tue
11.9%
Wed
12.0%
Thu
11.9%
Fri
15.2%
Sat
18.2%
time of day
Morning
14.0%
Noon
17.3%
Afternoon
35.1%
Evening
26.8%
Late
6.8%

About Our Vlasic Consumer Insights

How do we know who buys Vlasic? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Vlasic consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.