Voortman Consumer Insights

Who buys Voortman?

A Voortman consumer is generally slightly lower income, Caucasian, and senior age. Voortman consumers are more likely to purchase Voortman during larger pantry stocking trips. Brands such as Hunt's Snack Pack, Vlasic, and Sunbeam also tend to be purchased in the same trip. See sample consumer insights data below.

Voortman Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.58
% of Basket $ (median)
4.4%
Total Basket $ (median)
$58.13

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Voortman Consumer Demographics

demographic
index
Female
98
Male
116
<24
84
25-34
73
35-44
91
45-54
108
55-64
163
65+
265
African American
63
Asian
46
Caucasian
108
Hispanic
100
demographic
index
Has Kids
85
No Kids
133
- $20k
86
$20k-40k
106
$40k-60k
111
$60k-80k
103
$80k-100k
99
$100k-125k
99
$125k +
81
No College
125
College
97
Adv. Degree
86

Understand Voortman Consumer Behavior

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Voortman Basket Affinity & Size

brand
basket affinity
Hunt's Snack Pack 4.3x
Vlasic 4.1x
Sunbeam 4.1x
Snyders Of Hanover 4.0x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
421

Where is Voortman Purchased?

channels
index
Dollar
8
Drug
40
Food
71
Gas & Convenience
6
Mass
160
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.5x
Diet Pepsi 1.4x
Hawaiian Punch 1.4x
Birds Eye Steamfresh 1.4x

How Did They Pay?

method
index
Cash
117
Credit
99
Debit
92
Food Stamps
120

When is Voortman Purchased?

day of week
Sun
15.7%
Mon
13.0%
Tue
12.8%
Wed
13.0%
Thu
13.0%
Fri
15.3%
Sat
17.3%
time of day
Morning
13.6%
Noon
17.2%
Afternoon
35.2%
Evening
27.0%
Late
7.1%

About Our Voortman Consumer Insights

How do we know who buys Voortman? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Voortman consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.