Voortman Consumer Insights

Who buys Voortman?

A Voortman consumer is generally slightly lower income, Caucasian, and senior age. Voortman consumers are more likely to purchase Voortman during larger pantry stocking trips. Brands such as Hunt's Snack Pack, Vlasic, and Sunbeam also tend to be purchased in the same trip. See sample consumer insights data below.

Voortman Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.58
% of Basket $ (median)
4.4%
Total Basket $ (median)
$58.13

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Voortman Consumer Demographics

demographic
index
Female
98
Male
116
<24
84
25-34
73
35-44
91
45-54
108
55-64
163
65+
265
African American
63
Asian
46
Caucasian
108
Hispanic
100
demographic
index
Has Kids
85
No Kids
133
- $20k
86
$20k-40k
106
$40k-60k
111
$60k-80k
103
$80k-100k
99
$100k-125k
99
$125k +
81
No College
125
College
97
Adv. Degree
86

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Voortman Basket Affinity & Size

brand
basket affinity
Hunt's Snack Pack 4.3x
Vlasic 4.1x
Sunbeam 4.1x
Snyders Of Hanover 4.0x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
421

Where is Voortman Purchased?

channels
index
Dollar
8
Drug
40
Food
71
Gas & Convenience
6
Mass
160
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.5x
Diet Pepsi 1.4x
Hawaiian Punch 1.4x
Birds Eye Steamfresh 1.4x

How Did They Pay?

method
index
Cash
117
Credit
99
Debit
92
Food Stamps
120

When is Voortman Purchased?

day of week
Sun
15.7%
Mon
13.0%
Tue
12.8%
Wed
13.0%
Thu
13.0%
Fri
15.3%
Sat
17.3%
time of day
Morning
13.6%
Noon
17.2%
Afternoon
35.2%
Evening
27.0%
Late
7.1%

Get More Voortman Data

Contact us for the latest Voortman consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Voortman consumers switch to?

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Why do consumers stop buying Voortman products?

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Which retailers do Voortman shoppers prefer to shop at?

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What motivates consumers to try Voortman products?

Research the Voortman Target Market

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Who actually buys Voortman? Do these consumers match the intended target market of Voortman?

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What motivates the target market to buy Voortman?

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What other target market should Voortman look at?

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Which other brands have a similar target market?

About Our Voortman Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.