Voskos Consumer Insights

Who buys Voskos? Voskos consumers are generally median income, Hispanic, and young adult age. Voskos consumers are more likely to purchase Voskos during larger pantry stocking trips. Brands such as Silk, Fresh Selections, and Jennie-O also tend to be purchased in the same trip. Sample consumer insights data below.

Voskos Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.59
% of Basket $ (median)
5.2%
Total Basket $ (median)
$49.55

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Voskos Consumer Demographics

demographic
index
Female
98
Male
124
<24
91
25-34
115
35-44
103
45-54
83
55-64
80
65+
102
African American
67
Asian
123
Caucasian
90
Hispanic
185
demographic
index
Has Kids
91
No Kids
120
- $20k
85
$20k-40k
86
$40k-60k
113
$60k-80k
129
$80k-100k
87
$100k-125k
89
$125k +
90
No College
57
College
107
Adv. Degree
117

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Voskos Basket Affinity & Size

brand
basket affinity
Silk 10.6x
Fresh Selections 8.3x
Jennie-O 7.7x
Boars Head 7.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
464

Where is Voskos Purchased?

channels
index
Dollar
0
Drug
5
Food
272
Mass
17
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 2.1x
Almond Breeze 2.0x
Dannon Oikos 2.0x
Smart Balance 1.9x

How Did They Pay?

method
index
Cash
68
Credit
149
Debit
77
Food Stamps
66

When is Voskos Purchased?

day of week
Sun
19.6%
Mon
12.8%
Tue
15.2%
Wed
14.4%
Thu
12.3%
Fri
11.1%
Sat
14.7%
time of day
Morning
14.6%
Noon
16.0%
Afternoon
30.1%
Evening
29.5%
Late
9.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Voskos consumers purchase?

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Why do Voskos consumers try new brands?

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Where do Voskos consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Voskos Target Market

Arrow and target

Who actually buys Voskos? Do these consumers match the intended target market of Voskos?

Thought bubble

What motivates the target market to purchase Voskos?

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What other target market should Voskos look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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