Voskos Consumer Insights

Who buys Voskos?

A Voskos consumer is generally median income, Hispanic, and young adult age. Voskos consumers are more likely to purchase Voskos during larger pantry stocking trips. Brands such as Silk, Fresh Selections, and Jennie-O also tend to be purchased in the same trip. See sample consumer insights data below.

Voskos Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.59
% of Basket $ (median)
5.2%
Total Basket $ (median)
$49.55

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Voskos Consumer Demographics

demographic
index
Female
98
Male
124
<24
91
25-34
115
35-44
103
45-54
83
55-64
80
65+
102
African American
67
Asian
123
Caucasian
90
Hispanic
185
demographic
index
Has Kids
91
No Kids
120
- $20k
85
$20k-40k
86
$40k-60k
113
$60k-80k
129
$80k-100k
87
$100k-125k
89
$125k +
90
No College
57
College
107
Adv. Degree
117

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Voskos Basket Affinity & Size

brand
basket affinity
Silk 10.6x
Fresh Selections 8.3x
Jennie-O 7.7x
Boars Head 7.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
464

Where is Voskos Purchased?

channels
index
Dollar
0
Drug
5
Food
272
Mass
17
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 2.1x
Almond Breeze 2.0x
Dannon Oikos 2.0x
Smart Balance 1.9x

How Did They Pay?

method
index
Cash
68
Credit
149
Debit
77
Food Stamps
66

When is Voskos Purchased?

day of week
Sun
19.6%
Mon
12.8%
Tue
15.2%
Wed
14.4%
Thu
12.3%
Fri
11.1%
Sat
14.7%
time of day
Morning
14.6%
Noon
16.0%
Afternoon
30.1%
Evening
29.5%
Late
9.8%

About Our Voskos Consumer Insights

How do we know who buys Voskos? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Voskos consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.