Voss Consumer Insights

Who buys Voss?

A Voss consumer is generally very low income, African American, and adolescent age. Voss consumers are more likely to purchase Voss during larger pantry stocking trips. Brands such as Nestle Pure Life, Aquafina, and Gold Peak also tend to be purchased in the same trip. See sample consumer insights data below.

Voss Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.74
% of Basket $ (median)
10.9%
Total Basket $ (median)
$25.13

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Voss Consumer Demographics

demographic
index
Female
97
Male
127
<24
156
25-34
122
35-44
104
45-54
79
55-64
61
65+
30
African American
249
Asian
181
Caucasian
73
Hispanic
179
demographic
index
Has Kids
95
No Kids
111
- $20k
139
$20k-40k
119
$40k-60k
88
$60k-80k
97
$80k-100k
75
$100k-125k
94
$125k +
107
No College
79
College
109
Adv. Degree
81

Understand Voss Consumer Behavior

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Voss Basket Affinity & Size

brand
basket affinity
Nestle Pure Life 5.7x
Aquafina 5.2x
Gold Peak 4.9x
Sweet Baby Ray's 4.8x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
104
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
211

Where is Voss Purchased?

channels
index
Club
5
Drug
251
Food
156
Gas & Convenience
465
Mass
51
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.9x
Marlboro Gold Pack 1.7x
Marlboro 1.6x
Arizona (Beverage) 1.5x

How Did They Pay?

method
index
Cash
120
Credit
106
Debit
78
Food Stamps
175

When is Voss Purchased?

day of week
Sun
17.4%
Mon
12.8%
Tue
12.6%
Wed
12.7%
Thu
11.8%
Fri
16.0%
Sat
16.6%
time of day
Morning
14.3%
Noon
16.4%
Afternoon
31.2%
Evening
28.3%
Late
9.8%

Get More Voss Data

Contact us for the latest Voss consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Voss consumers switch to?

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Why do consumers stop buying Voss products?

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Which retailers do Voss shoppers prefer to shop at?

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What motivates consumers to try Voss products?

Research the Voss Target Market

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Who actually buys Voss? Do these consumers match the intended target market of Voss?

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What motivates the target market to purchase Voss?

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What other target market should Voss look at?

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Which other brands have a similar target market?

About Our Voss Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.