Voss Consumer Insights

Who buys Voss? A Voss consumer is generally very low income, African American, and adolescent age. Voss consumers are more likely to purchase Voss during larger pantry stocking trips. Brands such as Nestle Pure Life, Aquafina, and Gold Peak also tend to be purchased in the same trip. Sample consumer insights data below.

Voss Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.74
% of Basket $ (median)
10.9%
Total Basket $ (median)
$25.13

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Voss Consumer Demographics

demographic
index
Female
97
Male
127
<24
156
25-34
122
35-44
104
45-54
79
55-64
61
65+
30
African American
249
Asian
181
Caucasian
73
Hispanic
179
demographic
index
Has Kids
95
No Kids
111
- $20k
139
$20k-40k
119
$40k-60k
88
$60k-80k
97
$80k-100k
75
$100k-125k
94
$125k +
107
No College
79
College
109
Adv. Degree
81

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Voss Basket Affinity & Size

brand
basket affinity
Nestle Pure Life 5.7x
Aquafina 5.2x
Gold Peak 4.9x
Sweet Baby Ray's 4.8x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
104
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
211

Where is Voss Purchased?

channels
index
Club
5
Drug
251
Food
156
Gas & Convenience
465
Mass
51
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.9x
Marlboro Gold Pack 1.7x
Marlboro 1.6x
Arizona (Beverage) 1.5x

How Did They Pay?

method
index
Cash
120
Credit
106
Debit
78
Food Stamps
175

When is Voss Purchased?

day of week
Sun
17.4%
Mon
12.8%
Tue
12.6%
Wed
12.7%
Thu
11.8%
Fri
16.0%
Sat
16.6%
time of day
Morning
14.3%
Noon
16.4%
Afternoon
31.2%
Evening
28.3%
Late
9.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Voss consumers purchase?

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Why do Voss consumers try new brands?

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Where do Voss consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Voss Target Market

Arrow and target

Who actually buys Voss? Do these consumers match the intended target market of Voss?

Thought bubble

What motivates the target market to purchase Voss?

magnifying glass

What other target market should Voss look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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