Vtech Consumer Insights

Who buys Vtech?

A Vtech consumer is generally very low income, African American, and young adult age. Vtech consumers are more likely to purchase Vtech during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Crayola also tend to be purchased in the same trip. Sample consumer insights data below.

Vtech Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$17.96
% of Basket $ (median)
27.5%
Total Basket $ (median)
$65.41

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Vtech Consumer Demographics

demographic
index
Female
101
Male
91
<24
105
25-34
133
35-44
93
45-54
75
55-64
89
65+
85
African American
125
Asian
100
Caucasian
99
Hispanic
101
demographic
index
Has Kids
109
No Kids
81
- $20k
113
$20k-40k
110
$40k-60k
101
$60k-80k
102
$80k-100k
99
$100k-125k
91
$125k +
83
No College
114
College
98
Adv. Degree
91

Understand Vtech Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Vtech Basket Affinity & Size

brand
basket affinity
Gerber Graduates 12.8x
Gerber 10.9x
Crayola 10.7x
Energizer 7.5x
basket size
index
Urgent Need (1-2 Items)
53
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
200

Where is Vtech Purchased?

channels
index
Club
15
Dollar
44
Drug
1
Food
2
Mass
212
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.9x
Gerber 1.6x
Huggies 1.5x
Sunbeam 1.4x

How Did They Pay?

method
index
Cash
84
Credit
102
Debit
114
Food Stamps
45

When is Vtech Purchased?

day of week
Sun
14.2%
Mon
11.4%
Tue
11.4%
Wed
11.0%
Thu
13.5%
Fri
18.8%
Sat
19.6%
time of day
Morning
13.6%
Noon
17.7%
Afternoon
34.2%
Evening
26.0%
Late
8.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Vtech consumers purchase?

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Why do Vtech consumers try new brands?

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Where do Vtech consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Vtech Target Market

Arrow and target

Who actually buys Vtech? Do these consumers match the intended target market of Vtech?

Thought bubble

What motivates the target market to purchase Vtech?

magnifying glass

What other target market should Vtech look at?

venn diagram

Which other brands have a similar target market?

About Our Vtech Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.