Vtech Consumer Insights

Who buys Vtech?

A Vtech consumer is generally very low income, African American, and young adult age. Vtech consumers are more likely to purchase Vtech during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Crayola also tend to be purchased in the same trip. See sample consumer insights data below.

Vtech Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$17.96
% of Basket $ (median)
27.5%
Total Basket $ (median)
$65.41

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Vtech Consumer Demographics

demographic
index
Female
101
Male
91
<24
105
25-34
133
35-44
93
45-54
75
55-64
89
65+
85
African American
125
Asian
100
Caucasian
99
Hispanic
101
demographic
index
Has Kids
109
No Kids
81
- $20k
113
$20k-40k
110
$40k-60k
101
$60k-80k
102
$80k-100k
99
$100k-125k
91
$125k +
83
No College
114
College
98
Adv. Degree
91

Understand Vtech Consumer Behavior

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Vtech Basket Affinity & Size

brand
basket affinity
Gerber Graduates 12.8x
Gerber 10.9x
Crayola 10.7x
Energizer 7.5x
basket size
index
Urgent Need (1-2 Items)
53
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
200

Where is Vtech Purchased?

channels
index
Club
15
Dollar
44
Drug
1
Food
2
Mass
212
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.9x
Gerber 1.6x
Huggies 1.5x
Sunbeam 1.4x

How Did They Pay?

method
index
Cash
84
Credit
102
Debit
114
Food Stamps
45

When is Vtech Purchased?

day of week
Sun
14.2%
Mon
11.4%
Tue
11.4%
Wed
11.0%
Thu
13.5%
Fri
18.8%
Sat
19.6%
time of day
Morning
13.6%
Noon
17.7%
Afternoon
34.2%
Evening
26.0%
Late
8.5%

Get More Vtech Data

Better understand Vtech consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Vtech consumers switch to?

Stop sign

Why do consumers stop buying Vtech products?

Store front

Which retailers do Vtech shoppers prefer to shop at?

Sale sign

What motivates consumers to try Vtech products?

Research the Vtech Target Market

Arrow and target

Who actually buys Vtech? Do these consumers match the intended target market of Vtech?

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What motivates the target market to buy Vtech?

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What other target market should Vtech look at?

Venn diagram

Which other brands have a similar target market?

About Our Vtech Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.