Wada Farms Consumer Insights

Who buys Wada Farms?

A Wada Farms consumer is generally lower income, Caucasian, and senior age. Wada Farms consumers are more likely to purchase Wada Farms during larger pantry stocking trips. Brands such as Marketside, Libby's, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Wada Farms Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.96
% of Basket $ (median)
2.6%
Total Basket $ (median)
$74.42

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wada Farms Consumer Demographics

demographic
index
Female
102
Male
78
<24
71
25-34
97
35-44
90
45-54
95
55-64
145
65+
207
African American
100
Asian
38
Caucasian
114
Hispanic
47
demographic
index
Has Kids
83
No Kids
139
- $20k
77
$20k-40k
121
$40k-60k
101
$60k-80k
106
$80k-100k
78
$100k-125k
87
$125k +
111
No College
108
College
97
Adv. Degree
104

Understand Wada Farms Consumer Behavior

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Wada Farms Basket Affinity & Size

brand
basket affinity
Marketside 7.6x
Libby's 6.9x
Sunny Meadow 6.4x
Weight Watchers Smart Ones 6.1x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
523

Where is Wada Farms Purchased?

channels
index
Dollar
17
Drug
0
Food
0
Mass
218
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.9x
Oroweat 1.8x
Blue Bonnet 1.8x
Weight Watchers Smart Ones 1.8x

How Did They Pay?

method
index
Cash
78
Credit
81
Debit
133
Food Stamps
97

When is Wada Farms Purchased?

day of week
Sun
21.3%
Mon
13.3%
Tue
9.7%
Wed
9.2%
Thu
9.2%
Fri
13.3%
Sat
23.9%
time of day
Morning
17.0%
Noon
18.5%
Afternoon
34.3%
Evening
24.7%
Late
5.5%

About Our Wada Farms Consumer Insights

How do we know who buys Wada Farms? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Wada Farms consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.