Wahl Consumer Insights

Who buys Wahl?

A Wahl consumer is generally lower income, African American, and adolescent age. Wahl consumers are more likely to purchase Wahl during larger pantry stocking trips. Brands such as Energizer, Febreze, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Wahl Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$19.86
% of Basket $ (median)
35.1%
Total Basket $ (median)
$56.52

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wahl Consumer Demographics

demographic
index
Female
98
Male
117
<24
143
25-34
118
35-44
97
45-54
90
55-64
76
65+
66
African American
110
Asian
86
Caucasian
101
Hispanic
108
demographic
index
Has Kids
98
No Kids
104
- $20k
110
$20k-40k
115
$40k-60k
108
$60k-80k
98
$80k-100k
94
$100k-125k
89
$125k +
80
No College
107
College
102
Adv. Degree
79

Understand Wahl Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Wahl Basket Affinity & Size

brand
basket affinity
Energizer 9.0x
Febreze 8.1x
Listerine 6.8x
Oral-B 6.1x
basket size
index
Urgent Need (1-2 Items)
59
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
207

Where is Wahl Purchased?

channels
index
Beauty
188
Club
4
Drug
111
Food
0
Mass
201
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.5x
Red Bull 1.4x
Hawaiian Punch 1.4x
Marlboro 1.4x

How Did They Pay?

method
index
Cash
92
Credit
96
Debit
116
Food Stamps
41

When is Wahl Purchased?

day of week
Sun
19.5%
Mon
11.9%
Tue
10.8%
Wed
11.6%
Thu
10.8%
Fri
14.1%
Sat
21.3%
time of day
Morning
13.5%
Noon
16.4%
Afternoon
32.4%
Evening
28.7%
Late
9.0%

About Our Wahl Consumer Insights

How do we know who buys Wahl? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Wahl consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.