Wardley Consumer Insights

Who buys Wardley?

A Wardley consumer is generally lower income, Caucasian, and older age. Wardley consumers are more likely to purchase Wardley during larger pantry stocking trips. Brands such as Armour, Sunny Meadow, and Bar-S also tend to be purchased in the same trip. See sample consumer insights data below.

Wardley Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.67
% of Basket $ (median)
7.6%
Total Basket $ (median)
$48.32

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wardley Consumer Demographics

demographic
index
Female
99
Male
114
<24
138
25-34
79
35-44
91
45-54
117
55-64
161
65+
80
African American
84
Asian
93
Caucasian
103
Hispanic
98
demographic
index
Has Kids
96
No Kids
108
- $20k
128
$20k-40k
139
$40k-60k
110
$60k-80k
95
$80k-100k
93
$100k-125k
82
$125k +
44
No College
159
College
96
Adv. Degree
51

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Wardley Basket Affinity & Size

brand
basket affinity
Armour 7.0x
Sunny Meadow 6.8x
Bar-S 6.0x
Purina Friskies 5.5x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
294

Where is Wardley Purchased?

channels
index
Dollar
10
Drug
16
Food
6
Mass
212
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Blue Bonnet 1.7x
Kool-Aid 1.7x
Monster Energy 1.6x

How Did They Pay?

method
index
Cash
128
Credit
85
Debit
105
Food Stamps
81

When is Wardley Purchased?

day of week
Sun
17.9%
Mon
13.0%
Tue
11.5%
Wed
11.6%
Thu
11.8%
Fri
14.7%
Sat
19.6%
time of day
Morning
15.1%
Noon
18.4%
Afternoon
33.4%
Evening
23.6%
Late
9.6%

Get More Wardley Data

Contact us for the latest Wardley consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Wardley consumers switch to?

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Why do consumers stop buying Wardley products?

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Which retailers do Wardley shoppers prefer to shop at?

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What motivates consumers to try Wardley products?

Research the Wardley Target Market

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Who actually buys Wardley? Do these consumers match the intended target market of Wardley?

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What motivates the target market to buy Wardley?

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What other target market should Wardley look at?

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Which other brands have a similar target market?

About Our Wardley Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.