Wardley Consumer Insights

Who buys Wardley? A Wardley consumer is generally lower income, Caucasian, and older age. Wardley consumers are more likely to purchase Wardley during larger pantry stocking trips. Brands such as Armour, Sunny Meadow, and Bar-S also tend to be purchased in the same trip. Sample consumer insights data below.

Wardley Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.67
% of Basket $ (median)
7.6%
Total Basket $ (median)
$48.32

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Wardley Consumer Demographics

demographic
index
Female
99
Male
114
<24
138
25-34
79
35-44
91
45-54
117
55-64
161
65+
80
African American
84
Asian
93
Caucasian
103
Hispanic
98
demographic
index
Has Kids
96
No Kids
108
- $20k
128
$20k-40k
139
$40k-60k
110
$60k-80k
95
$80k-100k
93
$100k-125k
82
$125k +
44
No College
159
College
96
Adv. Degree
51

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Wardley Basket Affinity & Size

brand
basket affinity
Armour 7.0x
Sunny Meadow 6.8x
Bar-S 6.0x
Purina Friskies 5.5x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
294

Where is Wardley Purchased?

channels
index
Dollar
10
Drug
16
Food
6
Mass
212
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Blue Bonnet 1.7x
Kool-Aid 1.7x
Monster Energy 1.6x

How Did They Pay?

method
index
Cash
128
Credit
85
Debit
105
Food Stamps
81

When is Wardley Purchased?

day of week
Sun
17.9%
Mon
13.0%
Tue
11.5%
Wed
11.6%
Thu
11.8%
Fri
14.7%
Sat
19.6%
time of day
Morning
15.1%
Noon
18.4%
Afternoon
33.4%
Evening
23.6%
Late
9.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Wardley consumers purchase?

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Why do Wardley consumers try new brands?

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Where do Wardley consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wardley Target Market

Arrow and target

Who actually buys Wardley? Do these consumers match the intended target market of Wardley?

Thought bubble

What motivates the target market to purchase Wardley?

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What other target market should Wardley look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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