Warheads Consumer Insights

Who buys Warheads? Warheads consumers are generally very low income, African American, and adolescent age. Warheads consumers are more likely to purchase Warheads during larger pantry stocking trips. Brands such as Skittles, Cadbury, and Reese's also tend to be purchased in the same trip. Sample consumer insights data below.

Warheads Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.50
% of Basket $ (median)
4.5%
Total Basket $ (median)
$33.71

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Warheads Consumer Demographics

demographic
index
Female
101
Male
89
<24
155
25-34
102
35-44
107
45-54
101
55-64
57
65+
33
African American
120
Asian
87
Caucasian
100
Hispanic
106
demographic
index
Has Kids
114
No Kids
67
- $20k
142
$20k-40k
120
$40k-60k
112
$60k-80k
90
$80k-100k
91
$100k-125k
80
$125k +
69
No College
116
College
102
Adv. Degree
72

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Warheads Basket Affinity & Size

brand
basket affinity
Skittles 19.2x
Cadbury 11.3x
Reese's 8.3x
Hershey's Kisses 7.5x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
295

Where is Warheads Purchased?

channels
index
Club
0
Dollar
566
Drug
290
Food
7
Gas & Convenience
15
Mass
148
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Marlboro Gold Pack 1.7x
YoCrunch 1.7x
Marlboro 1.7x

How Did They Pay?

method
index
Cash
128
Credit
78
Debit
99
Food Stamps
177

When is Warheads Purchased?

day of week
Sun
14.4%
Mon
12.3%
Tue
12.0%
Wed
13.0%
Thu
12.0%
Fri
15.5%
Sat
20.8%
time of day
Morning
10.3%
Noon
14.0%
Afternoon
34.5%
Evening
31.1%
Late
10.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Warheads consumers purchase?

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Why do Warheads consumers try new brands?

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Where do Warheads consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Warheads Target Market

Arrow and target

Who actually buys Warheads? Do these consumers match the intended target market of Warheads?

Thought bubble

What motivates the target market to purchase Warheads?

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What other target market should Warheads look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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