Warheads Consumer Insights

Who buys Warheads?

A Warheads consumer is generally very low income, African American, and adolescent age. Warheads consumers are more likely to purchase Warheads during larger pantry stocking trips. Brands such as Skittles, Cadbury, and Reese's also tend to be purchased in the same trip. See sample consumer insights data below.

Warheads Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.50
% of Basket $ (median)
4.5%
Total Basket $ (median)
$33.71

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Warheads Consumer Demographics

demographic
index
Female
101
Male
89
<24
155
25-34
102
35-44
107
45-54
101
55-64
57
65+
33
African American
120
Asian
87
Caucasian
100
Hispanic
106
demographic
index
Has Kids
114
No Kids
67
- $20k
142
$20k-40k
120
$40k-60k
112
$60k-80k
90
$80k-100k
91
$100k-125k
80
$125k +
69
No College
116
College
102
Adv. Degree
72

Understand Warheads Consumer Behavior

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Warheads Basket Affinity & Size

brand
basket affinity
Skittles 19.2x
Cadbury 11.3x
Reese's 8.3x
Hershey's Kisses 7.5x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
295

Where is Warheads Purchased?

channels
index
Club
0
Dollar
566
Drug
290
Food
7
Gas & Convenience
15
Mass
148
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Marlboro Gold Pack 1.7x
YoCrunch 1.7x
Marlboro 1.7x

How Did They Pay?

method
index
Cash
128
Credit
78
Debit
99
Food Stamps
177

When is Warheads Purchased?

day of week
Sun
14.4%
Mon
12.3%
Tue
12.0%
Wed
13.0%
Thu
12.0%
Fri
15.5%
Sat
20.8%
time of day
Morning
10.3%
Noon
14.0%
Afternoon
34.5%
Evening
31.1%
Late
10.2%

Get More Warheads Data

Contact us for the latest Warheads consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Warheads consumers switch to?

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Why do consumers stop buying Warheads products?

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Which retailers do Warheads shoppers prefer to shop at?

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What motivates consumers to try Warheads products?

Research the Warheads Target Market

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Who actually buys Warheads? Do these consumers match the intended target market of Warheads?

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What motivates the target market to purchase Warheads?

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What other target market should Warheads look at?

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Which other brands have a similar target market?

About Our Warheads Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.