Wasa Consumer Insights

Who buys Wasa?

A Wasa consumer is generally higher income, Caucasian, and adolescent age. Wasa consumers are more likely to purchase Wasa during larger pantry stocking trips. Brands such as Almond Breeze, Sabra, and Dannon Oikos also tend to be purchased in the same trip. See sample consumer insights data below.

Wasa Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.54
% of Basket $ (median)
5.4%
Total Basket $ (median)
$46.68

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wasa Consumer Demographics

demographic
index
Female
102
Male
79
<24
253
25-34
68
35-44
90
45-54
116
55-64
142
65+
145
African American
57
Asian
71
Caucasian
106
Hispanic
91
demographic
index
Has Kids
87
No Kids
130
- $20k
83
$20k-40k
80
$40k-60k
66
$60k-80k
96
$80k-100k
105
$100k-125k
167
$125k +
129
No College
60
College
100
Adv. Degree
148

Understand Wasa Consumer Behavior

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Wasa Basket Affinity & Size

brand
basket affinity
Almond Breeze 9.4x
Sabra 8.5x
Dannon Oikos 7.6x
Chex Mix 7.5x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
388

Where is Wasa Purchased?

channels
index
Club
0
Drug
14
Food
146
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.8x
Almond Breeze 1.8x
Jennie-O 1.7x
General Mills Fiber One 1.6x

How Did They Pay?

method
index
Cash
153
Credit
94
Debit
83
Food Stamps
63

When is Wasa Purchased?

day of week
Sun
13.7%
Mon
11.8%
Tue
12.7%
Wed
13.2%
Thu
13.6%
Fri
15.3%
Sat
19.7%
time of day
Morning
15.8%
Noon
14.1%
Afternoon
32.1%
Evening
32.1%
Late
5.9%

Get More Wasa Data

Better understand Wasa consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Wasa consumers switch to?

Stop sign

Why do consumers stop buying Wasa products?

Store front

Which retailers do Wasa shoppers prefer to shop at?

Sale sign

What motivates consumers to try Wasa products?

Research the Wasa Target Market

Arrow and target

Who actually buys Wasa? Do these consumers match the intended target market of Wasa?

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What motivates the target market to buy Wasa?

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What other target market should Wasa look at?

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Which other brands have a similar target market?

About Our Wasa Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.