Wasa Consumer Insights

Who buys Wasa? A Wasa consumer is generally higher income, Caucasian, and adolescent age. Wasa consumers are more likely to purchase Wasa during larger pantry stocking trips. Brands such as Almond Breeze, Sabra, and Dannon Oikos also tend to be purchased in the same trip. Sample consumer insights data below.

Wasa Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.54
% of Basket $ (median)
5.4%
Total Basket $ (median)
$46.68

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Wasa Consumer Demographics

demographic
index
Female
102
Male
79
<24
253
25-34
68
35-44
90
45-54
116
55-64
142
65+
145
African American
57
Asian
71
Caucasian
106
Hispanic
91
demographic
index
Has Kids
87
No Kids
130
- $20k
83
$20k-40k
80
$40k-60k
66
$60k-80k
96
$80k-100k
105
$100k-125k
167
$125k +
129
No College
60
College
100
Adv. Degree
148

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Wasa Basket Affinity & Size

brand
basket affinity
Almond Breeze 9.4x
Sabra 8.5x
Dannon Oikos 7.6x
Chex Mix 7.5x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
388

Where is Wasa Purchased?

channels
index
Club
0
Drug
14
Food
146
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.8x
Almond Breeze 1.8x
Jennie-O 1.7x
General Mills Fiber One 1.6x

How Did They Pay?

method
index
Cash
153
Credit
94
Debit
83
Food Stamps
63

When is Wasa Purchased?

day of week
Sun
13.7%
Mon
11.8%
Tue
12.7%
Wed
13.2%
Thu
13.6%
Fri
15.3%
Sat
19.7%
time of day
Morning
15.8%
Noon
14.1%
Afternoon
32.1%
Evening
32.1%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Wasa consumers purchase?

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Why do Wasa consumers try new brands?

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Where do Wasa consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wasa Target Market

Arrow and target

Who actually buys Wasa? Do these consumers match the intended target market of Wasa?

Thought bubble

What motivates the target market to purchase Wasa?

magnifying glass

What other target market should Wasa look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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