Watkins Consumer Insights

Who buys Watkins?

A Watkins consumer is generally lower income, Caucasian, and senior age. Watkins consumers are more likely to purchase Watkins during larger pantry stocking trips. Brands such as Mccormick, Sunny Meadow, and Domino also tend to be purchased in the same trip. See sample consumer insights data below.

Watkins Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.68
% of Basket $ (median)
4.3%
Total Basket $ (median)
$62.32

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Watkins Consumer Demographics

demographic
index
Female
101
Male
87
<24
109
25-34
108
35-44
89
45-54
96
55-64
121
65+
140
African American
101
Asian
54
Caucasian
110
Hispanic
60
demographic
index
Has Kids
94
No Kids
114
- $20k
99
$20k-40k
108
$40k-60k
107
$60k-80k
103
$80k-100k
99
$100k-125k
89
$125k +
84
No College
90
College
104
Adv. Degree
92

Understand Watkins Consumer Behavior

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Watkins Basket Affinity & Size

brand
basket affinity
Mccormick 8.5x
Sunny Meadow 8.1x
Domino 7.7x
Duncan Hines 7.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
460

Where is Watkins Purchased?

channels
index
Dollar
1
Drug
1
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Sunbeam 1.5x
Farmers Market 1.5x
Marketside 1.5x

How Did They Pay?

method
index
Cash
79
Credit
95
Debit
113
Food Stamps
137

When is Watkins Purchased?

day of week
Sun
15.3%
Mon
13.1%
Tue
12.3%
Wed
12.7%
Thu
12.1%
Fri
15.9%
Sat
18.5%
time of day
Morning
15.5%
Noon
18.4%
Afternoon
35.0%
Evening
24.0%
Late
7.1%

Get More Watkins Data

Contact us for the latest Watkins consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Watkins consumers switch to?

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Why do consumers stop buying Watkins products?

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Which retailers do Watkins shoppers prefer to shop at?

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What motivates consumers to try Watkins products?

Research the Watkins Target Market

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Who actually buys Watkins? Do these consumers match the intended target market of Watkins?

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What motivates the target market to buy Watkins?

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What other target market should Watkins look at?

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Which other brands have a similar target market?

About Our Watkins Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.