Watkins Consumer Insights

Who buys Watkins? A Watkins consumer is generally lower income, Caucasian, and senior age. Watkins consumers are more likely to purchase Watkins during larger pantry stocking trips. Brands such as Mccormick, Sunny Meadow, and Domino also tend to be purchased in the same trip. Sample consumer insights data below.

Watkins Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.68
% of Basket $ (median)
4.3%
Total Basket $ (median)
$62.32

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Watkins Consumer Demographics

demographic
index
Female
101
Male
87
<24
109
25-34
108
35-44
89
45-54
96
55-64
121
65+
140
African American
101
Asian
54
Caucasian
110
Hispanic
60
demographic
index
Has Kids
94
No Kids
114
- $20k
99
$20k-40k
108
$40k-60k
107
$60k-80k
103
$80k-100k
99
$100k-125k
89
$125k +
84
No College
90
College
104
Adv. Degree
92

Understand Watkins Consumer Behavior

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Watkins Basket Affinity & Size

brand
basket affinity
Mccormick 8.5x
Sunny Meadow 8.1x
Domino 7.7x
Duncan Hines 7.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
460

Where is Watkins Purchased?

channels
index
Dollar
1
Drug
1
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Sunbeam 1.5x
Farmers Market 1.5x
Marketside 1.5x

How Did They Pay?

method
index
Cash
79
Credit
95
Debit
113
Food Stamps
137

When is Watkins Purchased?

day of week
Sun
15.3%
Mon
13.1%
Tue
12.3%
Wed
12.7%
Thu
12.1%
Fri
15.9%
Sat
18.5%
time of day
Morning
15.5%
Noon
18.4%
Afternoon
35.0%
Evening
24.0%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Watkins consumers purchase?

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Why do Watkins consumers try new brands?

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Where do Watkins consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Watkins Target Market

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Who actually buys Watkins? Do these consumers match the intended target market of Watkins?

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What motivates the target market to purchase Watkins?

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What other target market should Watkins look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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