Wawa Consumer Insights

Who buys Wawa?

A Wawa consumer is generally higher income, Caucasian, and older age. Wawa consumers are more likely to purchase Wawa during small to mid sized trips. Brands such as Marlboro, Marlboro Gold Pack, and Entenmann's also tend to be purchased in the same trip. See sample consumer insights data below.

Wawa Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.25
% of Basket $ (median)
17.5%
Total Basket $ (median)
$7.15

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wawa Consumer Demographics

demographic
index
Female
93
Male
171
<24
50
25-34
67
35-44
102
45-54
123
55-64
156
65+
103
African American
44
Asian
28
Caucasian
116
Hispanic
41
demographic
index
Has Kids
111
No Kids
74
- $20k
80
$20k-40k
60
$40k-60k
90
$60k-80k
92
$80k-100k
141
$100k-125k
147
$125k +
105
No College
120
College
99
Adv. Degree
81

Understand Wawa Consumer Behavior

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Wawa Basket Affinity & Size

brand
basket affinity
Marlboro 69.7x
Marlboro Gold Pack 58.2x
Entenmann's 40.1x
Red Bull 37.3x
basket size
index
Urgent Need (1-2 Items)
60
Express Lane (3-10 Items)
181
Fill Up (11-20 Items)
33
Pantry Stocking (21+ Items)
1

Where is Wawa Purchased?

channels
index
Dollar
1
Drug
0
Food
0
Gas & Convenience
6551
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 3.3x
Perdue 2.8x
Marlboro Gold Pack 2.5x
Entenmann's 2.5x

How Did They Pay?

method
index
Cash
122
Credit
136
Debit
59
Food Stamps
80

When is Wawa Purchased?

day of week
Sun
15.2%
Mon
12.8%
Tue
12.9%
Wed
13.0%
Thu
15.1%
Fri
14.5%
Sat
16.6%
time of day
Morning
37.3%
Noon
12.1%
Afternoon
18.3%
Evening
20.3%
Late
12.1%

About Our Wawa Consumer Insights

How do we know who buys Wawa? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Wawa consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.