Wayne E. Bailey Produce Co-Nbl Consumer Insights

Who buys Wayne E. Bailey Produce Co-Nbl? Wayne E. Bailey Produce Co-Nbl consumers are generally median income, African American, and senior age. Wayne E. Bailey Produce Co-Nbl consumers are more likely to purchase Wayne E. Bailey Produce Co-Nbl during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and Del Monte also tend to be purchased in the same trip. Sample consumer insights data below.

Wayne E. Bailey Produce Co-Nbl Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
3.6%
Total Basket $ (median)
$112.08

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Wayne E. Bailey Produce Co-Nbl Consumer Demographics

demographic
index
Female
98
Male
124
<24
93
25-34
115
35-44
86
45-54
93
55-64
125
65+
138
African American
168
Asian
70
Caucasian
104
Hispanic
67
demographic
index
Has Kids
91
No Kids
120
- $20k
58
$20k-40k
88
$40k-60k
105
$60k-80k
129
$80k-100k
112
$100k-125k
86
$125k +
92
No College
86
College
97
Adv. Degree
130

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Wayne E. Bailey Produce Co-Nbl Basket Affinity & Size

brand
basket affinity
Taylor Farms 27.3x
Generic Pma 18.6x
Del Monte 14.9x
Birds Eye 14.0x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
234
Pantry Stocking (21+ Items)
315

Where is Wayne E. Bailey Produce Co-Nbl Purchased?

channels
index
Club
824
Mass
32
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 2.1x
Farmers Market 1.6x
Duncan Hines 1.5x
Eggland's Best 1.5x

How Did They Pay?

method
index
Cash
63
Credit
101
Debit
122
Food Stamps
93

When is Wayne E. Bailey Produce Co-Nbl Purchased?

day of week
Sun
15.8%
Mon
12.5%
Tue
13.0%
Wed
12.6%
Thu
9.4%
Fri
15.3%
Sat
21.4%
time of day
Morning
13.4%
Noon
21.9%
Afternoon
40.2%
Evening
23.1%
Late
1.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Wayne E. Bailey Produce Co-Nbl consumers purchase?

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Why do Wayne E. Bailey Produce Co-Nbl consumers try new brands?

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Where do Wayne E. Bailey Produce Co-Nbl consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wayne E. Bailey Produce Co-Nbl Target Market

Arrow and target

Who actually buys Wayne E. Bailey Produce Co-Nbl? Do these consumers match the intended target market of Wayne E. Bailey Produce Co-Nbl?

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What motivates the target market to purchase Wayne E. Bailey Produce Co-Nbl?

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What other target market should Wayne E. Bailey Produce Co-Nbl look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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