Weber Consumer Insights

Who buys Weber?

A Weber consumer is generally median income, African American, and young adult age. Weber consumers are more likely to purchase Weber during larger pantry stocking trips. Brands such as Mccormick, Sweet Baby Ray's, and French's also tend to be purchased in the same trip. See sample consumer insights data below.

Weber Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.3%
Total Basket $ (median)
$68.62

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Weber Consumer Demographics

demographic
index
Female
101
Male
88
<24
91
25-34
113
35-44
100
45-54
88
55-64
95
65+
82
African American
139
Asian
111
Caucasian
99
Hispanic
78
demographic
index
Has Kids
96
No Kids
110
- $20k
102
$20k-40k
92
$40k-60k
93
$60k-80k
109
$80k-100k
108
$100k-125k
98
$125k +
101
No College
98
College
102
Adv. Degree
92

Understand Weber Consumer Behavior

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Weber Basket Affinity & Size

brand
basket affinity
Mccormick 6.4x
Sweet Baby Ray's 5.6x
French's 5.5x
Generic Pma 4.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
421

Where is Weber Purchased?

channels
index
Club
155
Dollar
54
Drug
6
Food
76
Gas & Convenience
2
Mass
125
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.4x
Diet Dr Pepper 1.4x
Totino's Pizza Rolls 1.4x
Totino's Party Pizza 1.4x

How Did They Pay?

method
index
Cash
81
Credit
112
Debit
99
Food Stamps
111

When is Weber Purchased?

day of week
Sun
20.1%
Mon
12.0%
Tue
8.9%
Wed
10.3%
Thu
11.2%
Fri
15.7%
Sat
21.8%
time of day
Morning
13.3%
Noon
17.6%
Afternoon
36.9%
Evening
25.5%
Late
6.7%

Get More Weber Data

Better understand Weber consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Weber consumers switch to?

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Why do consumers stop buying Weber products?

Store front

Which retailers do Weber shoppers prefer to shop at?

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What motivates consumers to try Weber products?

Research the Weber Target Market

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Who actually buys Weber? Do these consumers match the intended target market of Weber?

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What motivates the target market to buy Weber?

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What other target market should Weber look at?

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Which other brands have a similar target market?

About Our Weber Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.