Weight Watchers Consumer Insights

Who buys Weight Watchers? Weight Watchers consumers are generally slightly higher income, Caucasian, and senior age. Weight Watchers consumers are more likely to purchase Weight Watchers during larger pantry stocking trips. Brands such as Lean Cuisine, General Mills Fiber One, and Yoplait Light also tend to be purchased in the same trip. Sample consumer insights data below.

Weight Watchers Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.9%
Total Basket $ (median)
$67.30

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Weight Watchers Consumer Demographics

demographic
index
Female
100
Male
101
<24
79
25-34
83
35-44
93
45-54
113
55-64
149
65+
157
African American
75
Asian
40
Caucasian
113
Hispanic
60
demographic
index
Has Kids
84
No Kids
135
- $20k
72
$20k-40k
80
$40k-60k
99
$60k-80k
103
$80k-100k
121
$100k-125k
112
$125k +
109
No College
83
College
100
Adv. Degree
118

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Weight Watchers Basket Affinity & Size

brand
basket affinity
Lean Cuisine 8.8x
General Mills Fiber One 7.0x
Yoplait Light 5.3x
Dannon Oikos 5.0x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
482

Where is Weight Watchers Purchased?

channels
index
Beauty
23
Club
4
Dollar
20
Drug
15
Food
121
Gas & Convenience
4
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.7x
General Mills Fiber One 1.5x
Smart Balance 1.5x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
87
Credit
106
Debit
105
Food Stamps
72

When is Weight Watchers Purchased?

day of week
Sun
21.5%
Mon
13.8%
Tue
11.8%
Wed
11.3%
Thu
10.8%
Fri
13.0%
Sat
17.7%
time of day
Morning
15.6%
Noon
16.5%
Afternoon
32.8%
Evening
28.3%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Weight Watchers consumers purchase?

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Why do Weight Watchers consumers try new brands?

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Where do Weight Watchers consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Weight Watchers Target Market

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Who actually buys Weight Watchers? Do these consumers match the intended target market of Weight Watchers?

Thought bubble

What motivates the target market to purchase Weight Watchers?

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What other target market should Weight Watchers look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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