Weight Watchers Consumer Insights

Who buys Weight Watchers?

A Weight Watchers consumer is generally slightly higher income, Caucasian, and senior age. Weight Watchers consumers are more likely to purchase Weight Watchers during larger pantry stocking trips. Brands such as Lean Cuisine, General Mills Fiber One, and Yoplait Light also tend to be purchased in the same trip. See sample consumer insights data below.

Weight Watchers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.9%
Total Basket $ (median)
$67.30

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Weight Watchers Consumer Demographics

demographic
index
Female
100
Male
101
<24
79
25-34
83
35-44
93
45-54
113
55-64
149
65+
157
African American
75
Asian
40
Caucasian
113
Hispanic
60
demographic
index
Has Kids
84
No Kids
135
- $20k
72
$20k-40k
80
$40k-60k
99
$60k-80k
103
$80k-100k
121
$100k-125k
112
$125k +
109
No College
83
College
100
Adv. Degree
118

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Weight Watchers Basket Affinity & Size

brand
basket affinity
Lean Cuisine 8.8x
General Mills Fiber One 7.0x
Yoplait Light 5.3x
Dannon Oikos 5.0x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
482

Where is Weight Watchers Purchased?

channels
index
Beauty
23
Club
4
Dollar
20
Drug
15
Food
121
Gas & Convenience
4
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.7x
General Mills Fiber One 1.5x
Smart Balance 1.5x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
87
Credit
106
Debit
105
Food Stamps
72

When is Weight Watchers Purchased?

day of week
Sun
21.5%
Mon
13.8%
Tue
11.8%
Wed
11.3%
Thu
10.8%
Fri
13.0%
Sat
17.7%
time of day
Morning
15.6%
Noon
16.5%
Afternoon
32.8%
Evening
28.3%
Late
6.8%

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Find Answers to Questions

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Which brands do Weight Watchers consumers switch to?

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Why do consumers stop buying Weight Watchers products?

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Which retailers do Weight Watchers shoppers prefer to shop at?

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What motivates consumers to try Weight Watchers products?

Research the Weight Watchers Target Market

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Who actually buys Weight Watchers? Do these consumers match the intended target market of Weight Watchers?

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What motivates the target market to buy Weight Watchers?

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What other target market should Weight Watchers look at?

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Which other brands have a similar target market?

About Our Weight Watchers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.