Weight Watchers Smart Ones Consumer Insights

Who buys Weight Watchers Smart Ones?

A Weight Watchers Smart Ones consumer is generally slightly higher income, Caucasian, and older age. Weight Watchers Smart Ones consumers are more likely to purchase Weight Watchers Smart Ones during larger pantry stocking trips. Brands such as Lean Cuisine, Yoplait Light, and General Mills Fiber One also tend to be purchased in the same trip. See sample consumer insights data below.

Weight Watchers Smart Ones Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.18
% of Basket $ (median)
7.7%
Total Basket $ (median)
$66.94

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Weight Watchers Smart Ones Consumer Demographics

demographic
index
Female
100
Male
101
<24
79
25-34
87
35-44
95
45-54
112
55-64
136
65+
131
African American
79
Asian
40
Caucasian
113
Hispanic
57
demographic
index
Has Kids
86
No Kids
131
- $20k
75
$20k-40k
81
$40k-60k
98
$60k-80k
104
$80k-100k
124
$100k-125k
110
$125k +
102
No College
81
College
102
Adv. Degree
114

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Weight Watchers Smart Ones Basket Affinity & Size

brand
basket affinity
Lean Cuisine 23.8x
Yoplait Light 5.2x
General Mills Fiber One 4.8x
Dannon Oikos 4.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
509

Where is Weight Watchers Smart Ones Purchased?

channels
index
Club
1
Dollar
21
Drug
12
Food
109
Gas & Convenience
4
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 2.1x
General Mills Fiber One 1.5x
Yoplait Light 1.4x
Diet Dr Pepper 1.4x

How Did They Pay?

method
index
Cash
85
Credit
104
Debit
106
Food Stamps
79

When is Weight Watchers Smart Ones Purchased?

day of week
Sun
22.2%
Mon
13.8%
Tue
11.8%
Wed
11.2%
Thu
10.6%
Fri
12.7%
Sat
17.6%
time of day
Morning
15.6%
Noon
16.1%
Afternoon
32.5%
Evening
28.6%
Late
7.2%

Get More Weight Watchers Smart Ones Data

Contact us for the latest Weight Watchers Smart Ones consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Weight Watchers Smart Ones consumers switch to?

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Why do consumers stop buying Weight Watchers Smart Ones products?

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Which retailers do Weight Watchers Smart Ones shoppers prefer to shop at?

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What motivates consumers to try Weight Watchers Smart Ones products?

Research the Weight Watchers Smart Ones Target Market

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Who actually buys Weight Watchers Smart Ones? Do these consumers match the intended target market of Weight Watchers Smart Ones?

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What motivates the target market to purchase Weight Watchers Smart Ones?

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What other target market should Weight Watchers Smart Ones look at?

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Which other brands have a similar target market?

About Our Weight Watchers Smart Ones Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.