Weight Watchers Smart Ones Consumer Insights

Who buys Weight Watchers Smart Ones?

A Weight Watchers Smart Ones consumer is generally slightly higher income, Caucasian, and older age. Weight Watchers Smart Ones consumers are more likely to purchase Weight Watchers Smart Ones during larger pantry stocking trips. Brands such as Lean Cuisine, Yoplait Light, and General Mills Fiber One also tend to be purchased in the same trip. See sample consumer insights data below.

Weight Watchers Smart Ones Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.18
% of Basket $ (median)
7.7%
Total Basket $ (median)
$66.94

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Weight Watchers Smart Ones Consumer Demographics

demographic
index
Female
100
Male
101
<24
79
25-34
87
35-44
95
45-54
112
55-64
136
65+
131
African American
79
Asian
40
Caucasian
113
Hispanic
57
demographic
index
Has Kids
86
No Kids
131
- $20k
75
$20k-40k
81
$40k-60k
98
$60k-80k
104
$80k-100k
124
$100k-125k
110
$125k +
102
No College
81
College
102
Adv. Degree
114

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Weight Watchers Smart Ones Basket Affinity & Size

brand
basket affinity
Lean Cuisine 23.8x
Yoplait Light 5.2x
General Mills Fiber One 4.8x
Dannon Oikos 4.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
509

Where is Weight Watchers Smart Ones Purchased?

channels
index
Club
1
Dollar
21
Drug
12
Food
109
Gas & Convenience
4
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 2.1x
General Mills Fiber One 1.5x
Yoplait Light 1.4x
Diet Dr Pepper 1.4x

How Did They Pay?

method
index
Cash
85
Credit
104
Debit
106
Food Stamps
79

When is Weight Watchers Smart Ones Purchased?

day of week
Sun
22.2%
Mon
13.8%
Tue
11.8%
Wed
11.2%
Thu
10.6%
Fri
12.7%
Sat
17.6%
time of day
Morning
15.6%
Noon
16.1%
Afternoon
32.5%
Evening
28.6%
Late
7.2%

About Our Weight Watchers Smart Ones Consumer Insights

How do we know who buys Weight Watchers Smart Ones? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Weight Watchers Smart Ones consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.