Weight Watchers Smart Ones Consumer Insights

Who buys Weight Watchers Smart Ones? A Weight Watchers Smart Ones consumer is generally slightly higher income, Caucasian, and older age. Weight Watchers Smart Ones consumers are more likely to purchase Weight Watchers Smart Ones during larger pantry stocking trips. Brands such as Lean Cuisine, Yoplait Light, and General Mills Fiber One also tend to be purchased in the same trip. Sample consumer insights data below.

Weight Watchers Smart Ones Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.18
% of Basket $ (median)
7.7%
Total Basket $ (median)
$66.94

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Weight Watchers Smart Ones Consumer Demographics

demographic
index
Female
100
Male
101
<24
79
25-34
87
35-44
95
45-54
112
55-64
136
65+
131
African American
79
Asian
40
Caucasian
113
Hispanic
57
demographic
index
Has Kids
86
No Kids
131
- $20k
75
$20k-40k
81
$40k-60k
98
$60k-80k
104
$80k-100k
124
$100k-125k
110
$125k +
102
No College
81
College
102
Adv. Degree
114

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Weight Watchers Smart Ones Basket Affinity & Size

brand
basket affinity
Lean Cuisine 23.8x
Yoplait Light 5.2x
General Mills Fiber One 4.8x
Dannon Oikos 4.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
509

Where is Weight Watchers Smart Ones Purchased?

channels
index
Club
1
Dollar
21
Drug
12
Food
109
Gas & Convenience
4
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 2.1x
General Mills Fiber One 1.5x
Yoplait Light 1.4x
Diet Dr Pepper 1.4x

How Did They Pay?

method
index
Cash
85
Credit
104
Debit
106
Food Stamps
79

When is Weight Watchers Smart Ones Purchased?

day of week
Sun
22.2%
Mon
13.8%
Tue
11.8%
Wed
11.2%
Thu
10.6%
Fri
12.7%
Sat
17.6%
time of day
Morning
15.6%
Noon
16.1%
Afternoon
32.5%
Evening
28.6%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Weight Watchers Smart Ones consumers purchase?

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Why do Weight Watchers Smart Ones consumers try new brands?

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Where do Weight Watchers Smart Ones consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Weight Watchers Smart Ones Target Market

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Who actually buys Weight Watchers Smart Ones? Do these consumers match the intended target market of Weight Watchers Smart Ones?

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What motivates the target market to purchase Weight Watchers Smart Ones?

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What other target market should Weight Watchers Smart Ones look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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