Weiman Consumer Insights

Who buys Weiman?

A Weiman consumer is generally very high income, Caucasian, and senior age. Weiman consumers are more likely to purchase Weiman during larger pantry stocking trips. Brands such as Swiffer, Lysol, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Weiman Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.96
% of Basket $ (median)
5.4%
Total Basket $ (median)
$73.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Weiman Consumer Demographics

demographic
index
Female
101
Male
86
<24
71
25-34
83
35-44
110
45-54
96
55-64
109
65+
170
African American
54
Asian
66
Caucasian
106
Hispanic
103
demographic
index
Has Kids
96
No Kids
109
- $20k
56
$20k-40k
67
$40k-60k
72
$60k-80k
88
$80k-100k
101
$100k-125k
120
$125k +
216
No College
78
College
95
Adv. Degree
149

Understand Weiman Consumer Behavior

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Weiman Basket Affinity & Size

brand
basket affinity
Swiffer 13.1x
Lysol 10.6x
Febreze 10.3x
Clorox 9.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
415

Where is Weiman Purchased?

channels
index
Dollar
5
Drug
33
Food
33
Mass
190
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Eggland's Best 1.4x
Dannon Oikos 1.4x
Neutrogena 1.4x
Swiffer 1.4x

How Did They Pay?

method
index
Cash
73
Credit
107
Debit
116
Food Stamps
28

When is Weiman Purchased?

day of week
Sun
17.0%
Mon
14.0%
Tue
12.3%
Wed
11.7%
Thu
11.9%
Fri
14.2%
Sat
19.0%
time of day
Morning
17.1%
Noon
19.6%
Afternoon
35.8%
Evening
22.6%
Late
5.0%

Get More Weiman Data

Contact us for the latest Weiman consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Weiman consumers switch to?

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Why do consumers stop buying Weiman products?

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Which retailers do Weiman shoppers prefer to shop at?

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What motivates consumers to try Weiman products?

Research the Weiman Target Market

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Who actually buys Weiman? Do these consumers match the intended target market of Weiman?

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What motivates the target market to buy Weiman?

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What other target market should Weiman look at?

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Which other brands have a similar target market?

About Our Weiman Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.