Weiman Consumer Insights

Who buys Weiman? A Weiman consumer is generally very high income, Caucasian, and senior age. Weiman consumers are more likely to purchase Weiman during larger pantry stocking trips. Brands such as Swiffer, Lysol, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

Weiman Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.96
% of Basket $ (median)
5.4%
Total Basket $ (median)
$73.03

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Weiman Consumer Demographics

demographic
index
Female
101
Male
86
<24
71
25-34
83
35-44
110
45-54
96
55-64
109
65+
170
African American
54
Asian
66
Caucasian
106
Hispanic
103
demographic
index
Has Kids
96
No Kids
109
- $20k
56
$20k-40k
67
$40k-60k
72
$60k-80k
88
$80k-100k
101
$100k-125k
120
$125k +
216
No College
78
College
95
Adv. Degree
149

Understand Weiman Consumer Behavior

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Weiman Basket Affinity & Size

brand
basket affinity
Swiffer 13.1x
Lysol 10.6x
Febreze 10.3x
Clorox 9.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
415

Where is Weiman Purchased?

channels
index
Dollar
5
Drug
33
Food
33
Mass
190
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Eggland's Best 1.4x
Dannon Oikos 1.4x
Neutrogena 1.4x
Swiffer 1.4x

How Did They Pay?

method
index
Cash
73
Credit
107
Debit
116
Food Stamps
28

When is Weiman Purchased?

day of week
Sun
17.0%
Mon
14.0%
Tue
12.3%
Wed
11.7%
Thu
11.9%
Fri
14.2%
Sat
19.0%
time of day
Morning
17.1%
Noon
19.6%
Afternoon
35.8%
Evening
22.6%
Late
5.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Weiman consumers purchase?

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Why do Weiman consumers try new brands?

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Where do Weiman consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Weiman Target Market

Arrow and target

Who actually buys Weiman? Do these consumers match the intended target market of Weiman?

Thought bubble

What motivates the target market to purchase Weiman?

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What other target market should Weiman look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us