Weis Consumer Insights

Who buys Weis?

A Weis consumer is generally very low income, Caucasian, and older age. Weis consumers are more likely to purchase Weis during larger pantry stocking trips. Brands such as Fresh Express, Utz, and Domino also tend to be purchased in the same trip. See sample consumer insights data below.

Weis Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.18
% of Basket $ (median)
16.8%
Total Basket $ (median)
$30.76

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Weis Consumer Demographics

demographic
index
Female
101
Male
88
<24
81
25-34
86
35-44
108
45-54
96
55-64
127
65+
89
African American
30
Asian
23
Caucasian
122
Hispanic
25
demographic
index
Has Kids
97
No Kids
106
- $20k
116
$20k-40k
115
$40k-60k
104
$60k-80k
106
$80k-100k
93
$100k-125k
93
$125k +
69
No College
158
College
86
Adv. Degree
101

Understand Weis Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Weis Basket Affinity & Size

brand
basket affinity
Fresh Express 9.0x
Utz 8.3x
Domino 7.2x
Entenmann's 6.5x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
276

Where is Weis Purchased?

channels
index
Club
3
Dollar
1
Drug
4
Food
294
Gas & Convenience
1
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.1x
Smart Balance 2.1x
Utz 2.1x
Entenmann's 1.7x

How Did They Pay?

method
index
Cash
87
Credit
124
Debit
78
Food Stamps
114

When is Weis Purchased?

day of week
Sun
19.6%
Mon
12.6%
Tue
11.7%
Wed
12.3%
Thu
12.1%
Fri
14.5%
Sat
17.1%
time of day
Morning
15.2%
Noon
17.0%
Afternoon
33.7%
Evening
27.8%
Late
6.3%

Get More Weis Data

Contact us for the latest Weis consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Weis consumers switch to?

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Why do consumers stop buying Weis products?

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Which retailers do Weis shoppers prefer to shop at?

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What motivates consumers to try Weis products?

Research the Weis Target Market

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Who actually buys Weis? Do these consumers match the intended target market of Weis?

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What motivates the target market to buy Weis?

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What other target market should Weis look at?

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Which other brands have a similar target market?

About Our Weis Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.