Weis Consumer Insights

Who buys Weis? A Weis consumer is generally very low income, Caucasian, and older age. Weis consumers are more likely to purchase Weis during larger pantry stocking trips. Brands such as Fresh Express, Utz, and Domino also tend to be purchased in the same trip. Sample consumer insights data below.

Weis Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.18
% of Basket $ (median)
16.8%
Total Basket $ (median)
$30.76

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Weis Consumer Demographics

demographic
index
Female
101
Male
88
<24
81
25-34
86
35-44
108
45-54
96
55-64
127
65+
89
African American
30
Asian
23
Caucasian
122
Hispanic
25
demographic
index
Has Kids
97
No Kids
106
- $20k
116
$20k-40k
115
$40k-60k
104
$60k-80k
106
$80k-100k
93
$100k-125k
93
$125k +
69
No College
158
College
86
Adv. Degree
101

Understand Weis Consumer Behavior

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Weis Basket Affinity & Size

brand
basket affinity
Fresh Express 9.0x
Utz 8.3x
Domino 7.2x
Entenmann's 6.5x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
276

Where is Weis Purchased?

channels
index
Club
3
Dollar
1
Drug
4
Food
294
Gas & Convenience
1
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.1x
Smart Balance 2.1x
Utz 2.1x
Entenmann's 1.7x

How Did They Pay?

method
index
Cash
87
Credit
124
Debit
78
Food Stamps
114

When is Weis Purchased?

day of week
Sun
19.6%
Mon
12.6%
Tue
11.7%
Wed
12.3%
Thu
12.1%
Fri
14.5%
Sat
17.1%
time of day
Morning
15.2%
Noon
17.0%
Afternoon
33.7%
Evening
27.8%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Weis consumers purchase?

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Why do Weis consumers try new brands?

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Where do Weis consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Weis Target Market

Arrow and target

Who actually buys Weis? Do these consumers match the intended target market of Weis?

Thought bubble

What motivates the target market to purchase Weis?

magnifying glass

What other target market should Weis look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us