Welchs Consumer Insights

Who buys Welchs?

A Welchs consumer is generally higher income, African American, and adolescent age. Welchs consumers are more likely to purchase Welchs during larger pantry stocking trips. Brands such as Skippy, Jif, and Mott's also tend to be purchased in the same trip. See sample consumer insights data below.

Welchs Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.48
% of Basket $ (median)
5.0%
Total Basket $ (median)
$69.80

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Welchs Consumer Demographics

demographic
index
Female
100
Male
98
<24
106
25-34
96
35-44
105
45-54
99
55-64
89
65+
95
African American
202
Asian
85
Caucasian
94
Hispanic
111
demographic
index
Has Kids
108
No Kids
82
- $20k
103
$20k-40k
97
$40k-60k
100
$60k-80k
98
$80k-100k
100
$100k-125k
103
$125k +
102
No College
98
College
100
Adv. Degree
103

Understand Welchs Consumer Behavior

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Welchs Basket Affinity & Size

brand
basket affinity
Skippy 5.0x
Jif 4.4x
Mott's 4.3x
Kelloggs Pop Tarts 3.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
429

Where is Welchs Purchased?

channels
index
Beauty
2
Club
138
Dollar
102
Drug
24
Food
129
Gas & Convenience
25
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Mott's 1.2x
Hawaiian Punch 1.2x
General Mills Lucky Charms 1.2x
Kelloggs Frosted Flakes 1.2x

How Did They Pay?

method
index
Cash
83
Credit
104
Debit
94
Food Stamps
198

When is Welchs Purchased?

day of week
Sun
17.4%
Mon
13.8%
Tue
12.4%
Wed
13.0%
Thu
11.9%
Fri
14.5%
Sat
17.1%
time of day
Morning
14.3%
Noon
16.6%
Afternoon
34.6%
Evening
27.8%
Late
6.7%

Get More Welchs Data

Better understand Welchs consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Welchs consumers switch to?

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Why do consumers stop buying Welchs products?

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Which retailers do Welchs shoppers prefer to shop at?

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What motivates consumers to try Welchs products?

Research the Welchs Target Market

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Who actually buys Welchs? Do these consumers match the intended target market of Welchs?

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What motivates the target market to buy Welchs?

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What other target market should Welchs look at?

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Which other brands have a similar target market?

About Our Welchs Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.