Welchs Consumer Insights

Who buys Welchs?

A Welchs consumer is generally higher income, African American, and adolescent age. Welchs consumers are more likely to purchase Welchs during larger pantry stocking trips. Brands such as Skippy, Jif, and Mott's also tend to be purchased in the same trip. See sample consumer insights data below.

Welchs Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.48
% of Basket $ (median)
5.0%
Total Basket $ (median)
$69.80

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Welchs Consumer Demographics

demographic
index
Female
100
Male
98
<24
106
25-34
96
35-44
105
45-54
99
55-64
89
65+
95
African American
202
Asian
85
Caucasian
94
Hispanic
111
demographic
index
Has Kids
108
No Kids
82
- $20k
103
$20k-40k
97
$40k-60k
100
$60k-80k
98
$80k-100k
100
$100k-125k
103
$125k +
102
No College
98
College
100
Adv. Degree
103

Understand Welchs Consumer Behavior

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Welchs Basket Affinity & Size

brand
basket affinity
Skippy 5.0x
Jif 4.4x
Mott's 4.3x
Kelloggs Pop Tarts 3.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
429

Where is Welchs Purchased?

channels
index
Beauty
2
Club
138
Dollar
102
Drug
24
Food
129
Gas & Convenience
25
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Mott's 1.2x
Hawaiian Punch 1.2x
General Mills Lucky Charms 1.2x
Kelloggs Frosted Flakes 1.2x

How Did They Pay?

method
index
Cash
83
Credit
104
Debit
94
Food Stamps
198

When is Welchs Purchased?

day of week
Sun
17.4%
Mon
13.8%
Tue
12.4%
Wed
13.0%
Thu
11.9%
Fri
14.5%
Sat
17.1%
time of day
Morning
14.3%
Noon
16.6%
Afternoon
34.6%
Evening
27.8%
Late
6.7%

About Our Welchs Consumer Insights

How do we know who buys Welchs? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Welchs consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.