Well Pict Consumer Insights

Who buys Well Pict?

A Well Pict consumer is generally higher income, Caucasian, and senior age. Well Pict consumers are more likely to purchase Well Pict during larger pantry stocking trips. Brands such as TURKEY KNOB, Marketside, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Well Pict Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.68
% of Basket $ (median)
3.9%
Total Basket $ (median)
$68.83

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Well Pict Consumer Demographics

demographic
index
Female
101
Male
91
<24
89
25-34
100
35-44
103
45-54
95
55-64
98
65+
118
African American
77
Asian
57
Caucasian
111
Hispanic
64
demographic
index
Has Kids
106
No Kids
86
- $20k
78
$20k-40k
91
$40k-60k
97
$60k-80k
104
$80k-100k
109
$100k-125k
110
$125k +
105
No College
94
College
99
Adv. Degree
110

Understand Well Pict Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Well Pict Basket Affinity & Size

brand
basket affinity
TURKEY KNOB 6.3x
Marketside 5.7x
Sunny Meadow 5.1x
Bolthouse Farms 5.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
497

Where is Well Pict Purchased?

channels
index
Club
0
Dollar
0
Drug
9
Food
25
Mass
200
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.4x
Jennie-O 1.4x
Driscoll's 1.4x
Kraft Singles 1.4x

How Did They Pay?

method
index
Cash
113
Credit
106
Debit
89
Food Stamps
119

When is Well Pict Purchased?

day of week
Sun
18.4%
Mon
14.4%
Tue
11.4%
Wed
11.4%
Thu
11.8%
Fri
15.6%
Sat
17.0%
time of day
Morning
16.2%
Noon
17.2%
Afternoon
33.9%
Evening
25.6%
Late
7.2%

About Our Well Pict Consumer Insights

How do we know who buys Well Pict? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Well Pict consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.