Wellesse Consumer Insights

Who buys Wellesse?

A Wellesse consumer is generally very low income, Asian, and older age. Wellesse consumers are more likely to purchase Wellesse during larger pantry stocking trips. Brands such as Glade, Neutrogena, and French's also tend to be purchased in the same trip. See sample consumer insights data below.

Wellesse Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$12.84
% of Basket $ (median)
22.4%
Total Basket $ (median)
$57.34

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wellesse Consumer Demographics

demographic
index
Female
87
Male
226
<24
133
25-34
100
35-44
78
45-54
106
55-64
165
65+
149
African American
231
Asian
231
Caucasian
82
Hispanic
70
demographic
index
Has Kids
79
No Kids
147
- $20k
136
$20k-40k
102
$40k-60k
123
$60k-80k
103
$80k-100k
70
$100k-125k
69
$125k +
97
No College
100
College
103
Adv. Degree
84

Understand Wellesse Consumer Behavior

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Wellesse Basket Affinity & Size

brand
basket affinity
Glade 25.6x
Neutrogena 23.1x
French's 10.3x
Ziploc 10.1x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
180

Where is Wellesse Purchased?

channels
index
Club
342
Drug
1
Food
6
Mass
137
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.7x
Horizon Organic 1.7x
Huggies 1.6x
Jennie-O 1.6x

How Did They Pay?

method
index
Cash
129
Credit
118
Debit
76
Food Stamps
65

When is Wellesse Purchased?

day of week
Sun
13.1%
Mon
11.9%
Tue
13.1%
Wed
11.4%
Thu
15.1%
Fri
15.9%
Sat
19.4%
time of day
Morning
16.0%
Noon
16.0%
Afternoon
33.3%
Evening
26.7%
Late
8.1%

Get More Wellesse Data

Contact us for the latest Wellesse consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Wellesse consumers switch to?

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Why do consumers stop buying Wellesse products?

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Which retailers do Wellesse shoppers prefer to shop at?

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What motivates consumers to try Wellesse products?

Research the Wellesse Target Market

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Who actually buys Wellesse? Do these consumers match the intended target market of Wellesse?

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What motivates the target market to buy Wellesse?

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What other target market should Wellesse look at?

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Which other brands have a similar target market?

About Our Wellesse Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.