Wesson Consumer Insights

Who buys Wesson?

A Wesson consumer is generally very low income, African American, and adolescent age. Wesson consumers are more likely to purchase Wesson during larger pantry stocking trips. Brands such as Domino, Goya, and Duncan Hines also tend to be purchased in the same trip. Sample consumer insights data below.

Wesson Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.39
% of Basket $ (median)
6.4%
Total Basket $ (median)
$68.37

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Wesson Consumer Demographics

demographic
index
Female
98
Male
116
<24
125
25-34
90
35-44
96
45-54
112
55-64
107
65+
116
African American
224
Asian
210
Caucasian
76
Hispanic
142
demographic
index
Has Kids
97
No Kids
106
- $20k
136
$20k-40k
107
$40k-60k
97
$60k-80k
102
$80k-100k
92
$100k-125k
94
$125k +
83
No College
117
College
98
Adv. Degree
91

Understand Wesson Consumer Behavior

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Wesson Basket Affinity & Size

brand
basket affinity
Domino 8.6x
Goya 6.1x
Duncan Hines 5.8x
Hellmann's 5.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
421

Where is Wesson Purchased?

channels
index
Beauty
4
Club
225
Dollar
1
Drug
16
Food
170
Gas & Convenience
13
Mass
40
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.4x
Entenmann's 1.4x
Domino 1.4x
Duncan Hines 1.3x

How Did They Pay?

method
index
Cash
114
Credit
95
Debit
83
Food Stamps
234

When is Wesson Purchased?

day of week
Sun
16.5%
Mon
12.8%
Tue
12.0%
Wed
12.9%
Thu
12.7%
Fri
14.8%
Sat
18.3%
time of day
Morning
15.7%
Noon
18.0%
Afternoon
36.4%
Evening
25.2%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Wesson consumers purchase?

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Why do Wesson consumers try new brands?

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Where do Wesson consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wesson Target Market

Arrow and target

Who actually buys Wesson? Do these consumers match the intended target market of Wesson?

Thought bubble

What motivates the target market to purchase Wesson?

magnifying glass

What other target market should Wesson look at?

venn diagram

Which other brands have a similar target market?

About Our Wesson Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.