Wesson Consumer Insights

Who buys Wesson?

A Wesson consumer is generally very low income, African American, and adolescent age. Wesson consumers are more likely to purchase Wesson during larger pantry stocking trips. Brands such as Domino, Goya, and Duncan Hines also tend to be purchased in the same trip. See sample consumer insights data below.

Wesson Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.39
% of Basket $ (median)
6.4%
Total Basket $ (median)
$68.37

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wesson Consumer Demographics

demographic
index
Female
98
Male
116
<24
125
25-34
90
35-44
96
45-54
112
55-64
107
65+
116
African American
224
Asian
210
Caucasian
76
Hispanic
142
demographic
index
Has Kids
97
No Kids
106
- $20k
136
$20k-40k
107
$40k-60k
97
$60k-80k
102
$80k-100k
92
$100k-125k
94
$125k +
83
No College
117
College
98
Adv. Degree
91

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Wesson Basket Affinity & Size

brand
basket affinity
Domino 8.6x
Goya 6.1x
Duncan Hines 5.8x
Hellmann's 5.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
421

Where is Wesson Purchased?

channels
index
Beauty
4
Club
225
Dollar
1
Drug
16
Food
170
Gas & Convenience
13
Mass
40
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.4x
Entenmann's 1.4x
Domino 1.4x
Duncan Hines 1.3x

How Did They Pay?

method
index
Cash
114
Credit
95
Debit
83
Food Stamps
234

When is Wesson Purchased?

day of week
Sun
16.5%
Mon
12.8%
Tue
12.0%
Wed
12.9%
Thu
12.7%
Fri
14.8%
Sat
18.3%
time of day
Morning
15.7%
Noon
18.0%
Afternoon
36.4%
Evening
25.2%
Late
4.7%

About Our Wesson Consumer Insights

How do we know who buys Wesson? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Wesson consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.