Wet N Wild Consumer Insights

Who buys Wet N Wild?

A Wet N Wild consumer is generally very low income, Hispanic, and adolescent age. Wet N Wild consumers are more likely to purchase Wet N Wild during mid to large sized trips. Brands such as CoverGirl, TRESemme, and Orbit also tend to be purchased in the same trip. See sample consumer insights data below.

Wet N Wild Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.79
% of Basket $ (median)
18.4%
Total Basket $ (median)
$15.14

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wet N Wild Consumer Demographics

demographic
index
Female
105
Male
49
<24
200
25-34
147
35-44
89
45-54
68
55-64
59
65+
42
African American
170
Asian
190
Caucasian
72
Hispanic
215
demographic
index
Has Kids
100
No Kids
100
- $20k
184
$20k-40k
149
$40k-60k
114
$60k-80k
90
$80k-100k
75
$100k-125k
56
$125k +
42
No College
125
College
101
Adv. Degree
65

Understand Wet N Wild Consumer Behavior

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Wet N Wild Basket Affinity & Size

brand
basket affinity
CoverGirl 34.9x
TRESemme 12.8x
Orbit 11.8x
Neutrogena 10.5x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
120
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
140

Where is Wet N Wild Purchased?

channels
index
Beauty
69
Dollar
331
Drug
962
Food
13
Gas & Convenience
2
Mass
55
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Huggies 1.4x
Hawaiian Punch 1.4x
CoverGirl 1.4x

How Did They Pay?

method
index
Cash
212
Credit
67
Debit
79
Food Stamps
50

When is Wet N Wild Purchased?

day of week
Sun
12.2%
Mon
11.5%
Tue
12.1%
Wed
12.4%
Thu
14.4%
Fri
18.2%
Sat
19.3%
time of day
Morning
14.3%
Noon
14.9%
Afternoon
30.9%
Evening
30.1%
Late
9.8%

About Our Wet N Wild Consumer Insights

How do we know who buys Wet N Wild? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Wet N Wild consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.