Wet N Wild Mega Last Consumer Insights

Who buys Wet N Wild Mega Last?

A Wet N Wild Mega Last consumer is generally very low income, Hispanic, and adolescent age. Wet N Wild Mega Last consumers are more likely to purchase Wet N Wild Mega Last during mid to large sized trips. Brands such as CoverGirl, TRESemme, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

Wet N Wild Mega Last Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
14.3%
Total Basket $ (median)
$13.93

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Wet N Wild Mega Last Consumer Demographics

demographic
index
Female
104
Male
58
<24
227
25-34
140
35-44
88
45-54
70
55-64
66
65+
61
African American
164
Asian
166
Caucasian
74
Hispanic
218
demographic
index
Has Kids
96
No Kids
110
- $20k
168
$20k-40k
149
$40k-60k
111
$60k-80k
94
$80k-100k
72
$100k-125k
57
$125k +
53
No College
134
College
98
Adv. Degree
67

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Wet N Wild Mega Last Basket Affinity & Size

brand
basket affinity
CoverGirl 31.2x
TRESemme 16.7x
Febreze 11.0x
Neutrogena 10.3x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
125
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
132

Where is Wet N Wild Mega Last Purchased?

channels
index
Beauty
38
Dollar
1038
Drug
870
Food
5
Gas & Convenience
0
Mass
46
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.7x
Hawaiian Punch 1.6x
TRESemme 1.6x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
202
Credit
69
Debit
85
Food Stamps
41

When is Wet N Wild Mega Last Purchased?

day of week
Sun
12.7%
Mon
11.0%
Tue
12.9%
Wed
12.6%
Thu
13.4%
Fri
17.3%
Sat
20.2%
time of day
Morning
13.5%
Noon
14.6%
Afternoon
32.3%
Evening
30.0%
Late
9.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Wet N Wild Mega Last consumers purchase?

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Why do Wet N Wild Mega Last consumers try new brands?

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Where do Wet N Wild Mega Last consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wet N Wild Mega Last Target Market

Arrow and target

Who actually buys Wet N Wild Mega Last? Do these consumers match the intended target market of Wet N Wild Mega Last?

Thought bubble

What motivates the target market to purchase Wet N Wild Mega Last?

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What other target market should Wet N Wild Mega Last look at?

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Which other brands have a similar target market?

About Our Wet N Wild Mega Last Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.