Wet Ones Consumer Insights

Who buys Wet Ones?

A Wet Ones consumer is generally very high income, Asian, and lower middle age. Wet Ones consumers are more likely to purchase Wet Ones during larger pantry stocking trips. Brands such as Kleenex, TRESemme, and Crayola also tend to be purchased in the same trip. See sample consumer insights data below.

Wet Ones Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.28
% of Basket $ (median)
4.1%
Total Basket $ (median)
$55.08

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wet Ones Consumer Demographics

demographic
index
Female
101
Male
95
<24
74
25-34
94
35-44
115
45-54
89
55-64
86
65+
96
African American
113
Asian
162
Caucasian
93
Hispanic
92
demographic
index
Has Kids
107
No Kids
84
- $20k
81
$20k-40k
94
$40k-60k
93
$60k-80k
94
$80k-100k
97
$100k-125k
114
$125k +
131
No College
77
College
100
Adv. Degree
125

Understand Wet Ones Consumer Behavior

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Wet Ones Basket Affinity & Size

brand
basket affinity
Kleenex 10.0x
TRESemme 7.2x
Crayola 7.1x
Neutrogena 6.9x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
367

Where is Wet Ones Purchased?

channels
index
Beauty
5
Club
0
Dollar
21
Drug
77
Food
60
Gas & Convenience
14
Mass
162
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Crayola 1.3x
Listerine 1.3x
Huggies 1.3x
Archer Farms 1.3x

How Did They Pay?

method
index
Cash
93
Credit
108
Debit
98
Food Stamps
48

When is Wet Ones Purchased?

day of week
Sun
14.6%
Mon
12.8%
Tue
13.2%
Wed
13.4%
Thu
13.2%
Fri
15.8%
Sat
16.9%
time of day
Morning
17.2%
Noon
18.4%
Afternoon
33.2%
Evening
24.1%
Late
7.1%

About Our Wet Ones Consumer Insights

How do we know who buys Wet Ones? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Wet Ones consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.