Wheat Chex Consumer Insights

Who buys Wheat Chex? A Wheat Chex consumer is generally very high income, Caucasian, and senior age. Wheat Chex consumers are more likely to purchase Wheat Chex during larger pantry stocking trips. Brands such as General Mills Cheerios, Snyders Of Hanover, and Planters also tend to be purchased in the same trip. Sample consumer insights data below.

Wheat Chex Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.29
% of Basket $ (median)
4.3%
Total Basket $ (median)
$76.34

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Wheat Chex Consumer Demographics

demographic
index
Female
101
Male
91
<24
73
25-34
59
35-44
94
45-54
124
55-64
179
65+
203
African American
44
Asian
38
Caucasian
119
Hispanic
27
demographic
index
Has Kids
86
No Kids
131
- $20k
62
$20k-40k
79
$40k-60k
93
$60k-80k
101
$80k-100k
108
$100k-125k
115
$125k +
139
No College
81
College
94
Adv. Degree
150

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Wheat Chex Basket Affinity & Size

brand
basket affinity
General Mills Cheerios 8.2x
Snyders Of Hanover 7.8x
Planters 7.0x
Nabisco Triscuit 6.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
496

Where is Wheat Chex Purchased?

channels
index
Dollar
5
Drug
19
Food
163
Gas & Convenience
2
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.6x
Snyders Of Hanover 1.5x
Dannon Oikos 1.5x
Yoplait Light 1.4x

How Did They Pay?

method
index
Cash
93
Credit
118
Debit
87
Food Stamps
92

When is Wheat Chex Purchased?

day of week
Sun
16.3%
Mon
14.2%
Tue
13.3%
Wed
11.4%
Thu
12.5%
Fri
15.6%
Sat
16.5%
time of day
Morning
17.1%
Noon
19.8%
Afternoon
33.1%
Evening
23.8%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Wheat Chex consumers purchase?

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Why do Wheat Chex consumers try new brands?

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Where do Wheat Chex consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wheat Chex Target Market

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Who actually buys Wheat Chex? Do these consumers match the intended target market of Wheat Chex?

Thought bubble

What motivates the target market to purchase Wheat Chex?

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What other target market should Wheat Chex look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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