Wheat Chex Consumer Insights

Who buys Wheat Chex?

A Wheat Chex consumer is generally very high income, Caucasian, and senior age. Wheat Chex consumers are more likely to purchase Wheat Chex during larger pantry stocking trips. Brands such as General Mills Cheerios, Snyders Of Hanover, and Planters also tend to be purchased in the same trip. See sample consumer insights data below.

Wheat Chex Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.29
% of Basket $ (median)
4.3%
Total Basket $ (median)
$76.34

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wheat Chex Consumer Demographics

demographic
index
Female
101
Male
91
<24
73
25-34
59
35-44
94
45-54
124
55-64
179
65+
203
African American
44
Asian
38
Caucasian
119
Hispanic
27
demographic
index
Has Kids
86
No Kids
131
- $20k
62
$20k-40k
79
$40k-60k
93
$60k-80k
101
$80k-100k
108
$100k-125k
115
$125k +
139
No College
81
College
94
Adv. Degree
150

Understand Wheat Chex Consumer Behavior

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Wheat Chex Basket Affinity & Size

brand
basket affinity
General Mills Cheerios 8.2x
Snyders Of Hanover 7.8x
Planters 7.0x
Nabisco Triscuit 6.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
496

Where is Wheat Chex Purchased?

channels
index
Dollar
5
Drug
19
Food
163
Gas & Convenience
2
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.6x
Snyders Of Hanover 1.5x
Dannon Oikos 1.5x
Yoplait Light 1.4x

How Did They Pay?

method
index
Cash
93
Credit
118
Debit
87
Food Stamps
92

When is Wheat Chex Purchased?

day of week
Sun
16.3%
Mon
14.2%
Tue
13.3%
Wed
11.4%
Thu
12.5%
Fri
15.6%
Sat
16.5%
time of day
Morning
17.1%
Noon
19.8%
Afternoon
33.1%
Evening
23.8%
Late
6.2%

About Our Wheat Chex Consumer Insights

How do we know who buys Wheat Chex? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Wheat Chex consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.