Whiskas Consumer Insights

Who buys Whiskas?

A Whiskas consumer is generally very low income, Caucasian, and older age. Whiskas consumers are more likely to purchase Whiskas during larger pantry stocking trips. Brands such as Purina Friskies, Febreze, and Arm & Hammer also tend to be purchased in the same trip. See sample consumer insights data below.

Whiskas Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.33
% of Basket $ (median)
6.5%
Total Basket $ (median)
$51.27

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Whiskas Consumer Demographics

demographic
index
Female
101
Male
94
<24
79
25-34
68
35-44
81
45-54
128
55-64
205
65+
186
African American
36
Asian
43
Caucasian
115
Hispanic
55
demographic
index
Has Kids
66
No Kids
178
- $20k
117
$20k-40k
114
$40k-60k
116
$60k-80k
106
$80k-100k
87
$100k-125k
85
$125k +
63
No College
140
College
92
Adv. Degree
92

Understand Whiskas Consumer Behavior

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Whiskas Basket Affinity & Size

brand
basket affinity
Purina Friskies 39.3x
Febreze 6.0x
Arm & Hammer 5.9x
Marie Callender's 5.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
403

Where is Whiskas Purchased?

channels
index
Beauty
16
Club
6
Dollar
217
Drug
15
Food
77
Gas & Convenience
5
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.8x
Diet Mountain Dew 1.6x
Marlboro Gold Pack 1.5x
Maxwell House 1.5x

How Did They Pay?

method
index
Cash
108
Credit
97
Debit
106
Food Stamps
49

When is Whiskas Purchased?

day of week
Sun
15.6%
Mon
12.6%
Tue
12.0%
Wed
12.6%
Thu
12.2%
Fri
16.1%
Sat
18.9%
time of day
Morning
15.3%
Noon
17.2%
Afternoon
35.8%
Evening
25.6%
Late
6.1%

Get More Whiskas Data

Contact us for the latest Whiskas consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Whiskas consumers switch to?

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Why do consumers stop buying Whiskas products?

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Which retailers do Whiskas shoppers prefer to shop at?

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What motivates consumers to try Whiskas products?

Research the Whiskas Target Market

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Who actually buys Whiskas? Do these consumers match the intended target market of Whiskas?

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What motivates the target market to buy Whiskas?

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What other target market should Whiskas look at?

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Which other brands have a similar target market?

About Our Whiskas Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.