Whiskas Consumer Insights

Who buys Whiskas? A Whiskas consumer is generally very low income, Caucasian, and older age. Whiskas consumers are more likely to purchase Whiskas during larger pantry stocking trips. Brands such as Purina Friskies, Febreze, and Arm & Hammer also tend to be purchased in the same trip. Sample consumer insights data below.

Whiskas Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.33
% of Basket $ (median)
6.5%
Total Basket $ (median)
$51.27

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Whiskas Consumer Demographics

demographic
index
Female
101
Male
94
<24
79
25-34
68
35-44
81
45-54
128
55-64
205
65+
186
African American
36
Asian
43
Caucasian
115
Hispanic
55
demographic
index
Has Kids
66
No Kids
178
- $20k
117
$20k-40k
114
$40k-60k
116
$60k-80k
106
$80k-100k
87
$100k-125k
85
$125k +
63
No College
140
College
92
Adv. Degree
92

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Whiskas Basket Affinity & Size

brand
basket affinity
Purina Friskies 39.3x
Febreze 6.0x
Arm & Hammer 5.9x
Marie Callender's 5.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
403

Where is Whiskas Purchased?

channels
index
Beauty
16
Club
6
Dollar
217
Drug
15
Food
77
Gas & Convenience
5
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.8x
Diet Mountain Dew 1.6x
Marlboro Gold Pack 1.5x
Maxwell House 1.5x

How Did They Pay?

method
index
Cash
108
Credit
97
Debit
106
Food Stamps
49

When is Whiskas Purchased?

day of week
Sun
15.6%
Mon
12.6%
Tue
12.0%
Wed
12.6%
Thu
12.2%
Fri
16.1%
Sat
18.9%
time of day
Morning
15.3%
Noon
17.2%
Afternoon
35.8%
Evening
25.6%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Whiskas consumers purchase?

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Why do Whiskas consumers try new brands?

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Where do Whiskas consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Whiskas Target Market

Arrow and target

Who actually buys Whiskas? Do these consumers match the intended target market of Whiskas?

Thought bubble

What motivates the target market to purchase Whiskas?

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What other target market should Whiskas look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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