Whiskas Temptations Consumer Insights

Who buys Whiskas Temptations? Whiskas Temptations consumers are generally slightly lower income, Caucasian, and older age. Whiskas Temptations consumers are more likely to purchase Whiskas Temptations during larger pantry stocking trips. Brands such as Purina Friskies, Arm & Hammer, and Marie Callender's also tend to be purchased in the same trip. Sample consumer insights data below.

Whiskas Temptations Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
5.5%
Total Basket $ (median)
$54.49

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  • Recent demographic data

Whiskas Temptations Consumer Demographics

demographic
index
Female
100
Male
98
<24
79
25-34
69
35-44
79
45-54
132
55-64
210
65+
171
African American
31
Asian
42
Caucasian
116
Hispanic
52
demographic
index
Has Kids
64
No Kids
182
- $20k
117
$20k-40k
113
$40k-60k
118
$60k-80k
105
$80k-100k
88
$100k-125k
85
$125k +
61
No College
135
College
92
Adv. Degree
97

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Whiskas Temptations Basket Affinity & Size

brand
basket affinity
Purina Friskies 39.2x
Arm & Hammer 6.8x
Marie Callender's 6.3x
Febreze 5.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
415

Where is Whiskas Temptations Purchased?

channels
index
Club
7
Dollar
216
Drug
17
Food
61
Gas & Convenience
3
Mass
161
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.8x
Maxwell House 1.5x
Diet Mountain Dew 1.5x
Entenmann's 1.4x

How Did They Pay?

method
index
Cash
109
Credit
96
Debit
106
Food Stamps
49

When is Whiskas Temptations Purchased?

day of week
Sun
15.6%
Mon
12.7%
Tue
12.0%
Wed
12.1%
Thu
12.0%
Fri
16.4%
Sat
19.2%
time of day
Morning
16.2%
Noon
17.8%
Afternoon
35.2%
Evening
24.8%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Whiskas Temptations consumers purchase?

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Why do Whiskas Temptations consumers try new brands?

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Where do Whiskas Temptations consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Whiskas Temptations Target Market

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Who actually buys Whiskas Temptations? Do these consumers match the intended target market of Whiskas Temptations?

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What motivates the target market to purchase Whiskas Temptations?

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What other target market should Whiskas Temptations look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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