White Castle Consumer Insights

Who buys White Castle?

A White Castle consumer is generally very low income, African American, and senior age. White Castle consumers are more likely to purchase White Castle during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Banquet, and Red Baron also tend to be purchased in the same trip. Sample consumer insights data below.

White Castle Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.47
% of Basket $ (median)
7.3%
Total Basket $ (median)
$61.50

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

White Castle Consumer Demographics

demographic
index
Female
98
Male
124
<24
110
25-34
99
35-44
92
45-54
100
55-64
96
65+
236
African American
175
Asian
96
Caucasian
96
Hispanic
114
demographic
index
Has Kids
94
No Kids
113
- $20k
175
$20k-40k
107
$40k-60k
99
$60k-80k
96
$80k-100k
87
$100k-125k
85
$125k +
78
No College
122
College
98
Adv. Degree
84

Understand White Castle Consumer Behavior

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White Castle Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 9.2x
Banquet 6.4x
Red Baron 5.9x
Totino's Party Pizza 5.4x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
462

Where is White Castle Purchased?

channels
index
Club
35
Dollar
161
Drug
124
Food
93
Gas & Convenience
2
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.7x
Hawaiian Punch 1.6x
Totino's Party Pizza 1.6x
Marie Callender's 1.6x

How Did They Pay?

method
index
Cash
104
Credit
87
Debit
86
Food Stamps
317

When is White Castle Purchased?

day of week
Sun
19.0%
Mon
12.9%
Tue
12.8%
Wed
11.8%
Thu
11.1%
Fri
14.6%
Sat
17.8%
time of day
Morning
13.9%
Noon
15.0%
Afternoon
32.8%
Evening
28.1%
Late
10.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do White Castle consumers purchase?

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Why do White Castle consumers try new brands?

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Where do White Castle consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the White Castle Target Market

Arrow and target

Who actually buys White Castle? Do these consumers match the intended target market of White Castle?

Thought bubble

What motivates the target market to purchase White Castle?

magnifying glass

What other target market should White Castle look at?

venn diagram

Which other brands have a similar target market?

About Our White Castle Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.