White Castle Consumer Insights

Who buys White Castle?

A White Castle consumer is generally very low income, African American, and senior age. White Castle consumers are more likely to purchase White Castle during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Banquet, and Red Baron also tend to be purchased in the same trip. See sample consumer insights data below.

White Castle Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.47
% of Basket $ (median)
7.3%
Total Basket $ (median)
$61.50

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

White Castle Consumer Demographics

demographic
index
Female
98
Male
124
<24
110
25-34
99
35-44
92
45-54
100
55-64
96
65+
236
African American
175
Asian
96
Caucasian
96
Hispanic
114
demographic
index
Has Kids
94
No Kids
113
- $20k
175
$20k-40k
107
$40k-60k
99
$60k-80k
96
$80k-100k
87
$100k-125k
85
$125k +
78
No College
122
College
98
Adv. Degree
84

Understand White Castle Consumer Behavior

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White Castle Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 9.2x
Banquet 6.4x
Red Baron 5.9x
Totino's Party Pizza 5.4x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
462

Where is White Castle Purchased?

channels
index
Club
35
Dollar
161
Drug
124
Food
93
Gas & Convenience
2
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.7x
Hawaiian Punch 1.6x
Totino's Party Pizza 1.6x
Marie Callender's 1.6x

How Did They Pay?

method
index
Cash
104
Credit
87
Debit
86
Food Stamps
317

When is White Castle Purchased?

day of week
Sun
19.0%
Mon
12.9%
Tue
12.8%
Wed
11.8%
Thu
11.1%
Fri
14.6%
Sat
17.8%
time of day
Morning
13.9%
Noon
15.0%
Afternoon
32.8%
Evening
28.1%
Late
10.2%

About Our White Castle Consumer Insights

How do we know who buys White Castle? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the White Castle consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.