White Cloud Consumer Insights

Who buys White Cloud?

A White Cloud consumer is generally lower income, African American, and adolescent age. White Cloud consumers are more likely to purchase White Cloud during larger pantry stocking trips. Brands such as Sunny Meadow, Gain, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

White Cloud Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.18
% of Basket $ (median)
5.6%
Total Basket $ (median)
$57.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

White Cloud Consumer Demographics

demographic
index
Female
102
Male
82
<24
119
25-34
109
35-44
92
45-54
107
55-64
93
65+
70
African American
113
Asian
58
Caucasian
104
Hispanic
91
demographic
index
Has Kids
103
No Kids
93
- $20k
118
$20k-40k
142
$40k-60k
116
$60k-80k
101
$80k-100k
85
$100k-125k
71
$125k +
47
No College
125
College
98
Adv. Degree
78

Understand White Cloud Consumer Behavior

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White Cloud Basket Affinity & Size

brand
basket affinity
Sunny Meadow 6.3x
Gain 4.9x
Farmers Market 4.7x
Blue Bonnet 4.5x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
404

Where is White Cloud Purchased?

channels
index
Drug
0
Food
1
Gas & Convenience
1
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.5x
Farmers Market 1.5x
Sunbeam 1.4x
Ro-Tel 1.4x

How Did They Pay?

method
index
Cash
108
Credit
83
Debit
114
Food Stamps
110

When is White Cloud Purchased?

day of week
Sun
16.2%
Mon
13.1%
Tue
11.6%
Wed
12.0%
Thu
12.7%
Fri
15.6%
Sat
18.9%
time of day
Morning
15.0%
Noon
17.0%
Afternoon
33.4%
Evening
25.8%
Late
8.8%

About Our White Cloud Consumer Insights

How do we know who buys White Cloud? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the White Cloud consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.