White Cloud Consumer Insights

Who buys White Cloud? White Cloud consumers are generally lower income, African American, and adolescent age. White Cloud consumers are more likely to purchase White Cloud during larger pantry stocking trips. Brands such as Sunny Meadow, Gain, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

White Cloud Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.18
% of Basket $ (median)
5.6%
Total Basket $ (median)
$57.00

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

White Cloud Consumer Demographics

demographic
index
Female
102
Male
82
<24
119
25-34
109
35-44
92
45-54
107
55-64
93
65+
70
African American
113
Asian
58
Caucasian
104
Hispanic
91
demographic
index
Has Kids
103
No Kids
93
- $20k
118
$20k-40k
142
$40k-60k
116
$60k-80k
101
$80k-100k
85
$100k-125k
71
$125k +
47
No College
125
College
98
Adv. Degree
78

Understand White Cloud Consumer Behavior

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White Cloud Basket Affinity & Size

brand
basket affinity
Sunny Meadow 6.3x
Gain 4.9x
Farmers Market 4.7x
Blue Bonnet 4.5x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
404

Where is White Cloud Purchased?

channels
index
Drug
0
Food
1
Gas & Convenience
1
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.5x
Farmers Market 1.5x
Sunbeam 1.4x
Ro-Tel 1.4x

How Did They Pay?

method
index
Cash
108
Credit
83
Debit
114
Food Stamps
110

When is White Cloud Purchased?

day of week
Sun
16.2%
Mon
13.1%
Tue
11.6%
Wed
12.0%
Thu
12.7%
Fri
15.6%
Sat
18.9%
time of day
Morning
15.0%
Noon
17.0%
Afternoon
33.4%
Evening
25.8%
Late
8.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do White Cloud consumers purchase?

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Why do White Cloud consumers try new brands?

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Where do White Cloud consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the White Cloud Target Market

Arrow and target

Who actually buys White Cloud? Do these consumers match the intended target market of White Cloud?

Thought bubble

What motivates the target market to purchase White Cloud?

magnifying glass

What other target market should White Cloud look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us