White House Consumer Insights

Who buys White House?

A White House consumer is generally median income, African American, and older age. White House consumers are more likely to purchase White House during larger pantry stocking trips. Brands such as Sunny Meadow, Natures Own, and Borden also tend to be purchased in the same trip. See sample consumer insights data below.

White House Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.48
% of Basket $ (median)
3.4%
Total Basket $ (median)
$72.44

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

White House Consumer Demographics

demographic
index
Female
101
Male
87
<24
86
25-34
99
35-44
96
45-54
100
55-64
125
65+
111
African American
235
Asian
58
Caucasian
100
Hispanic
72
demographic
index
Has Kids
101
No Kids
98
- $20k
95
$20k-40k
114
$40k-60k
111
$60k-80k
121
$80k-100k
74
$100k-125k
88
$125k +
76
No College
100
College
99
Adv. Degree
105

Understand White House Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

White House Basket Affinity & Size

brand
basket affinity
Sunny Meadow 10.5x
Natures Own 7.2x
Borden 5.9x
Duncan Hines 5.2x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
472

Where is White House Purchased?

channels
index
Club
1
Dollar
1
Food
109
Mass
139
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 3.4x
Sunbeam 2.0x
Natures Own 2.0x
Domino 1.8x

How Did They Pay?

method
index
Cash
86
Credit
93
Debit
104
Food Stamps
199

When is White House Purchased?

day of week
Sun
19.3%
Mon
12.7%
Tue
12.4%
Wed
12.3%
Thu
12.1%
Fri
14.9%
Sat
16.4%
time of day
Morning
14.9%
Noon
15.7%
Afternoon
35.6%
Evening
26.8%
Late
6.9%

About Our White House Consumer Insights

How do we know who buys White House? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the White House consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.