White House Consumer Insights

Who buys White House? A White House consumer is generally median income, African American, and older age. White House consumers are more likely to purchase White House during larger pantry stocking trips. Brands such as Sunny Meadow, Natures Own, and Borden also tend to be purchased in the same trip. Sample consumer insights data below.

White House Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.48
% of Basket $ (median)
3.4%
Total Basket $ (median)
$72.44

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

White House Consumer Demographics

demographic
index
Female
101
Male
87
<24
86
25-34
99
35-44
96
45-54
100
55-64
125
65+
111
African American
235
Asian
58
Caucasian
100
Hispanic
72
demographic
index
Has Kids
101
No Kids
98
- $20k
95
$20k-40k
114
$40k-60k
111
$60k-80k
121
$80k-100k
74
$100k-125k
88
$125k +
76
No College
100
College
99
Adv. Degree
105

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White House Basket Affinity & Size

brand
basket affinity
Sunny Meadow 10.5x
Natures Own 7.2x
Borden 5.9x
Duncan Hines 5.2x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
472

Where is White House Purchased?

channels
index
Club
1
Dollar
1
Food
109
Mass
139
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 3.4x
Sunbeam 2.0x
Natures Own 2.0x
Domino 1.8x

How Did They Pay?

method
index
Cash
86
Credit
93
Debit
104
Food Stamps
199

When is White House Purchased?

day of week
Sun
19.3%
Mon
12.7%
Tue
12.4%
Wed
12.3%
Thu
12.1%
Fri
14.9%
Sat
16.4%
time of day
Morning
14.9%
Noon
15.7%
Afternoon
35.6%
Evening
26.8%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do White House consumers purchase?

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Why do White House consumers try new brands?

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Where do White House consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the White House Target Market

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Who actually buys White House? Do these consumers match the intended target market of White House?

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What motivates the target market to purchase White House?

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What other target market should White House look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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