White Lily Consumer Insights

Who buys White Lily?

A White Lily consumer is generally very low income, African American, and senior age. White Lily consumers are more likely to purchase White Lily during larger pantry stocking trips. Brands such as Blue Bonnet, Domino, and Sunbeam also tend to be purchased in the same trip. See sample consumer insights data below.

White Lily Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.78
% of Basket $ (median)
3.4%
Total Basket $ (median)
$81.82

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

White Lily Consumer Demographics

demographic
index
Female
99
Male
107
<24
147
25-34
67
35-44
87
45-54
109
55-64
164
65+
311
African American
199
Asian
37
Caucasian
114
Hispanic
11
demographic
index
Has Kids
85
No Kids
133
- $20k
140
$20k-40k
109
$40k-60k
118
$60k-80k
87
$80k-100k
105
$100k-125k
71
$125k +
75
No College
142
College
87
Adv. Degree
116

Understand White Lily Consumer Behavior

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White Lily Basket Affinity & Size

brand
basket affinity
Blue Bonnet 14.8x
Domino 11.7x
Sunbeam 9.6x
Sunny Meadow 8.4x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
518

Where is White Lily Purchased?

channels
index
Food
94
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.3x
Sunbeam 2.3x
Blue Bonnet 2.2x
Totino's Party Pizza 2.0x

How Did They Pay?

method
index
Cash
97
Credit
77
Debit
117
Food Stamps
164

When is White Lily Purchased?

day of week
Sun
13.4%
Mon
13.2%
Tue
11.9%
Wed
13.8%
Thu
12.2%
Fri
17.1%
Sat
18.4%
time of day
Morning
15.2%
Noon
19.2%
Afternoon
37.2%
Evening
22.4%
Late
5.9%

Get More White Lily Data

Contact us for the latest White Lily consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do White Lily consumers switch to?

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Why do consumers stop buying White Lily products?

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Which retailers do White Lily shoppers prefer to shop at?

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What motivates consumers to try White Lily products?

Research the White Lily Target Market

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Who actually buys White Lily? Do these consumers match the intended target market of White Lily?

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What motivates the target market to buy White Lily?

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What other target market should White Lily look at?

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Which other brands have a similar target market?

About Our White Lily Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.