White Mountain Consumer Insights

Who buys White Mountain? A White Mountain consumer is generally slightly lower income, Caucasian, and older age. White Mountain consumers are more likely to purchase White Mountain during larger pantry stocking trips. Brands such as Boars Head, Bertolli, and French's also tend to be purchased in the same trip. Sample consumer insights data below.

White Mountain Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.09
% of Basket $ (median)
7.5%
Total Basket $ (median)
$41.44

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

White Mountain Consumer Demographics

demographic
index
Female
100
Male
103
<24
111
25-34
75
35-44
92
45-54
124
55-64
145
65+
137
African American
60
Asian
49
Caucasian
108
Hispanic
83
demographic
index
Has Kids
92
No Kids
118
- $20k
103
$20k-40k
95
$40k-60k
108
$60k-80k
100
$80k-100k
102
$100k-125k
91
$125k +
99
No College
90
College
100
Adv. Degree
113

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White Mountain Basket Affinity & Size

brand
basket affinity
Boars Head 24.1x
Bertolli 5.6x
French's 5.3x
Birds Eye Steamfresh 5.1x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
321

Where is White Mountain Purchased?

channels
index
Food
115
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.7x
Boars Head 1.5x
Arnold 1.4x
King's Hawaiian 1.3x

How Did They Pay?

method
index
Cash
85
Credit
117
Debit
101
Food Stamps
48

When is White Mountain Purchased?

day of week
Sun
16.2%
Mon
13.7%
Tue
12.9%
Wed
13.0%
Thu
13.3%
Fri
14.2%
Sat
16.7%
time of day
Morning
16.1%
Noon
17.2%
Afternoon
36.3%
Evening
25.8%
Late
4.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do White Mountain consumers purchase?

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Why do White Mountain consumers try new brands?

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Where do White Mountain consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the White Mountain Target Market

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Who actually buys White Mountain? Do these consumers match the intended target market of White Mountain?

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What motivates the target market to purchase White Mountain?

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What other target market should White Mountain look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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