White Mountain Consumer Insights

Who buys White Mountain?

A White Mountain consumer is generally slightly lower income, Caucasian, and older age. White Mountain consumers are more likely to purchase White Mountain during larger pantry stocking trips. Brands such as Boars Head, Bertolli, and French's also tend to be purchased in the same trip. See sample consumer insights data below.

White Mountain Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.09
% of Basket $ (median)
7.5%
Total Basket $ (median)
$41.44

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

White Mountain Consumer Demographics

demographic
index
Female
100
Male
103
<24
111
25-34
75
35-44
92
45-54
124
55-64
145
65+
137
African American
60
Asian
49
Caucasian
108
Hispanic
83
demographic
index
Has Kids
92
No Kids
118
- $20k
103
$20k-40k
95
$40k-60k
108
$60k-80k
100
$80k-100k
102
$100k-125k
91
$125k +
99
No College
90
College
100
Adv. Degree
113

Understand White Mountain Consumer Behavior

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White Mountain Basket Affinity & Size

brand
basket affinity
Boars Head 24.1x
Bertolli 5.6x
French's 5.3x
Birds Eye Steamfresh 5.1x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
321

Where is White Mountain Purchased?

channels
index
Food
115
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.7x
Boars Head 1.5x
Arnold 1.4x
King's Hawaiian 1.3x

How Did They Pay?

method
index
Cash
85
Credit
117
Debit
101
Food Stamps
48

When is White Mountain Purchased?

day of week
Sun
16.2%
Mon
13.7%
Tue
12.9%
Wed
13.0%
Thu
13.3%
Fri
14.2%
Sat
16.7%
time of day
Morning
16.1%
Noon
17.2%
Afternoon
36.3%
Evening
25.8%
Late
4.5%

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Find Answers to Questions

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Which brands do White Mountain consumers switch to?

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Why do consumers stop buying White Mountain products?

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Which retailers do White Mountain shoppers prefer to shop at?

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What motivates consumers to try White Mountain products?

Research the White Mountain Target Market

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Who actually buys White Mountain? Do these consumers match the intended target market of White Mountain?

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What motivates the target market to buy White Mountain?

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What other target market should White Mountain look at?

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Which other brands have a similar target market?

About Our White Mountain Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.