White Rain Consumer Insights

Who buys White Rain?

A White Rain consumer is generally lower income, Caucasian, and senior age. White Rain consumers are more likely to purchase White Rain during larger pantry stocking trips. Brands such as Suave, Softsoap, and Colgate also tend to be purchased in the same trip. See sample consumer insights data below.

White Rain Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.25
% of Basket $ (median)
5.6%
Total Basket $ (median)
$22.25

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

White Rain Consumer Demographics

demographic
index
Female
102
Male
77
<24
72
25-34
85
35-44
100
45-54
116
55-64
112
65+
122
African American
79
Asian
44
Caucasian
110
Hispanic
80
demographic
index
Has Kids
101
No Kids
97
- $20k
119
$20k-40k
132
$40k-60k
108
$60k-80k
102
$80k-100k
83
$100k-125k
80
$125k +
66
No College
131
College
97
Adv. Degree
77

Understand White Rain Consumer Behavior

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White Rain Basket Affinity & Size

brand
basket affinity
Suave 8.6x
Softsoap 7.0x
Colgate 6.3x
CoverGirl 5.6x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
318

Where is White Rain Purchased?

channels
index
Club
2
Dollar
2249
Drug
61
Food
52
Gas & Convenience
58
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Armour 1.5x
Marlboro Gold Pack 1.5x
Maxwell House 1.5x

How Did They Pay?

method
index
Cash
143
Credit
87
Debit
95
Food Stamps
81

When is White Rain Purchased?

day of week
Sun
16.2%
Mon
12.9%
Tue
12.8%
Wed
12.1%
Thu
12.7%
Fri
15.3%
Sat
18.1%
time of day
Morning
16.8%
Noon
18.0%
Afternoon
34.9%
Evening
25.3%
Late
4.9%

Get More White Rain Data

Contact us for the latest White Rain consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do White Rain consumers switch to?

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Why do consumers stop buying White Rain products?

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Which retailers do White Rain shoppers prefer to shop at?

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What motivates consumers to try White Rain products?

Research the White Rain Target Market

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Who actually buys White Rain? Do these consumers match the intended target market of White Rain?

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What motivates the target market to buy White Rain?

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What other target market should White Rain look at?

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Which other brands have a similar target market?

About Our White Rain Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.