White Rain Consumer Insights

Who buys White Rain?

A White Rain consumer is generally lower income, Caucasian, and senior age. White Rain consumers are more likely to purchase White Rain during larger pantry stocking trips. Brands such as Suave, Softsoap, and Colgate also tend to be purchased in the same trip. Sample consumer insights data below.

White Rain Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.25
% of Basket $ (median)
5.6%
Total Basket $ (median)
$22.25

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

White Rain Consumer Demographics

demographic
index
Female
102
Male
77
<24
72
25-34
85
35-44
100
45-54
116
55-64
112
65+
122
African American
79
Asian
44
Caucasian
110
Hispanic
80
demographic
index
Has Kids
101
No Kids
97
- $20k
119
$20k-40k
132
$40k-60k
108
$60k-80k
102
$80k-100k
83
$100k-125k
80
$125k +
66
No College
131
College
97
Adv. Degree
77

Understand White Rain Consumer Behavior

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White Rain Basket Affinity & Size

brand
basket affinity
Suave 8.6x
Softsoap 7.0x
Colgate 6.3x
CoverGirl 5.6x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
318

Where is White Rain Purchased?

channels
index
Club
2
Dollar
2249
Drug
61
Food
52
Gas & Convenience
58
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Armour 1.5x
Marlboro Gold Pack 1.5x
Maxwell House 1.5x

How Did They Pay?

method
index
Cash
143
Credit
87
Debit
95
Food Stamps
81

When is White Rain Purchased?

day of week
Sun
16.2%
Mon
12.9%
Tue
12.8%
Wed
12.1%
Thu
12.7%
Fri
15.3%
Sat
18.1%
time of day
Morning
16.8%
Noon
18.0%
Afternoon
34.9%
Evening
25.3%
Late
4.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do White Rain consumers purchase?

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Why do White Rain consumers try new brands?

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Where do White Rain consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the White Rain Target Market

Arrow and target

Who actually buys White Rain? Do these consumers match the intended target market of White Rain?

Thought bubble

What motivates the target market to purchase White Rain?

magnifying glass

What other target market should White Rain look at?

venn diagram

Which other brands have a similar target market?

About Our White Rain Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.