Whitman's Consumer Insights

Who buys Whitman's?

A Whitman's consumer is generally very high income, Caucasian, and older age. Whitman's consumers are more likely to purchase Whitman's during larger pantry stocking trips. Brands such as Lindt, Hershey's Kisses, and Cadbury also tend to be purchased in the same trip. See sample consumer insights data below.

Whitman's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.49
% of Basket $ (median)
9.0%
Total Basket $ (median)
$38.85

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Whitman's Consumer Demographics

demographic
index
Female
98
Male
115
<24
83
25-34
84
35-44
95
45-54
110
55-64
148
65+
136
African American
63
Asian
72
Caucasian
107
Hispanic
64
demographic
index
Has Kids
96
No Kids
110
- $20k
109
$20k-40k
110
$40k-60k
99
$60k-80k
91
$80k-100k
94
$100k-125k
90
$125k +
110
No College
114
College
97
Adv. Degree
100

Understand Whitman's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Whitman's Basket Affinity & Size

brand
basket affinity
Lindt 12.3x
Hershey's Kisses 11.7x
Cadbury 8.9x
Reese's Peanut Butter Cups 8.7x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
259

Where is Whitman's Purchased?

channels
index
Beauty
9
Dollar
106
Drug
398
Food
67
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.8x
Marlboro 1.6x
General Mills Fiber One 1.5x
Lean Cuisine 1.5x

How Did They Pay?

method
index
Cash
135
Credit
92
Debit
91
Food Stamps
103

When is Whitman's Purchased?

day of week
Sun
13.9%
Mon
11.2%
Tue
13.9%
Wed
14.2%
Thu
12.9%
Fri
17.6%
Sat
16.4%
time of day
Morning
16.7%
Noon
15.4%
Afternoon
34.2%
Evening
27.3%
Late
6.4%

Get More Whitman's Data

Better understand Whitman's consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Whitman's consumers switch to?

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Why do consumers stop buying Whitman's products?

Store front

Which retailers do Whitman's shoppers prefer to shop at?

Sale sign

What motivates consumers to try Whitman's products?

Research the Whitman's Target Market

Arrow and target

Who actually buys Whitman's? Do these consumers match the intended target market of Whitman's?

Thought bubble

What motivates the target market to buy Whitman's?

Magnifying glass

What other target market should Whitman's look at?

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Which other brands have a similar target market?

About Our Whitman's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.