Wholesome Sweeteners Consumer Insights

Who buys Wholesome Sweeteners?

A Wholesome Sweeteners consumer is generally higher income, Asian, and senior age. Wholesome Sweeteners consumers are more likely to purchase Wholesome Sweeteners during larger pantry stocking trips. Brands such as Nutella, Swiffer, and Skippy also tend to be purchased in the same trip. See sample consumer insights data below.

Wholesome Sweeteners Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.89
% of Basket $ (median)
7.1%
Total Basket $ (median)
$153.01

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wholesome Sweeteners Consumer Demographics

demographic
index
Female
94
Male
158
<24
77
25-34
71
35-44
106
45-54
102
55-64
120
65+
255
African American
112
Asian
186
Caucasian
77
Hispanic
182
demographic
index
Has Kids
96
No Kids
108
- $20k
62
$20k-40k
81
$40k-60k
96
$60k-80k
80
$80k-100k
128
$100k-125k
147
$125k +
111
No College
55
College
107
Adv. Degree
117

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Wholesome Sweeteners Basket Affinity & Size

brand
basket affinity
Nutella 14.2x
Swiffer 9.3x
Skippy 8.8x
Dixie 8.3x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
212
Pantry Stocking (21+ Items)
301

Where is Wholesome Sweeteners Purchased?

channels
index
Club
656
Drug
10
Food
62
Mass
23
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.9x
Almond Breeze 1.6x
Oroweat 1.5x
Silk 1.5x

How Did They Pay?

method
index
Cash
56
Credit
129
Debit
100
Food Stamps
91

When is Wholesome Sweeteners Purchased?

day of week
Sun
18.2%
Mon
13.4%
Tue
11.8%
Wed
12.4%
Thu
11.1%
Fri
14.4%
Sat
18.7%
time of day
Morning
11.2%
Noon
24.2%
Afternoon
40.3%
Evening
21.9%
Late
2.4%

About Our Wholesome Sweeteners Consumer Insights

How do we know who buys Wholesome Sweeteners? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Wholesome Sweeteners consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.