Wholly Guacamole Consumer Insights

Who buys Wholly Guacamole?

A Wholly Guacamole consumer is generally very high income, Caucasian, and lower middle age. Wholly Guacamole consumers are more likely to purchase Wholly Guacamole during larger pantry stocking trips. Brands such as Sabra, Mission (Foods), and Old El Paso also tend to be purchased in the same trip. See sample consumer insights data below.

Wholly Guacamole Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.5%
Total Basket $ (median)
$72.91

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wholly Guacamole Consumer Demographics

demographic
index
Female
100
Male
96
<24
76
25-34
99
35-44
108
45-54
95
55-64
90
65+
90
African American
57
Asian
71
Caucasian
107
Hispanic
81
demographic
index
Has Kids
98
No Kids
104
- $20k
68
$20k-40k
75
$40k-60k
88
$60k-80k
95
$80k-100k
109
$100k-125k
128
$125k +
145
No College
66
College
101
Adv. Degree
136

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Wholly Guacamole Basket Affinity & Size

brand
basket affinity
Sabra 6.9x
Mission (Foods) 6.4x
Old El Paso 6.1x
Archer Farms 5.2x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
461

Where is Wholly Guacamole Purchased?

channels
index
Club
43
Dollar
1
Drug
14
Food
119
Gas & Convenience
1
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.6x
Birds Eye Steamfresh 1.5x
Nabisco Triscuit 1.4x
Bertolli 1.4x

How Did They Pay?

method
index
Cash
64
Credit
125
Debit
100
Food Stamps
65

When is Wholly Guacamole Purchased?

day of week
Sun
19.5%
Mon
13.5%
Tue
11.5%
Wed
11.4%
Thu
11.8%
Fri
13.8%
Sat
18.4%
time of day
Morning
14.5%
Noon
17.0%
Afternoon
36.5%
Evening
26.7%
Late
5.3%

Get More Wholly Guacamole Data

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Find Answers to Questions

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Which brands do Wholly Guacamole consumers switch to?

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Why do consumers stop buying Wholly Guacamole products?

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Which retailers do Wholly Guacamole shoppers prefer to shop at?

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What motivates consumers to try Wholly Guacamole products?

Research the Wholly Guacamole Target Market

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Who actually buys Wholly Guacamole? Do these consumers match the intended target market of Wholly Guacamole?

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What motivates the target market to buy Wholly Guacamole?

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What other target market should Wholly Guacamole look at?

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Which other brands have a similar target market?

About Our Wholly Guacamole Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.