Whoppers Consumer Insights

Who buys Whoppers?

A Whoppers consumer is generally slightly lower income, Caucasian, and older age. Whoppers consumers are more likely to purchase Whoppers during larger pantry stocking trips. Brands such as Cadbury, Skittles, and Reese's also tend to be purchased in the same trip. See sample consumer insights data below.

Whoppers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
4.3%
Total Basket $ (median)
$23.37

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Whoppers Consumer Demographics

demographic
index
Female
101
Male
86
<24
73
25-34
77
35-44
96
45-54
127
55-64
134
65+
123
African American
91
Asian
68
Caucasian
107
Hispanic
79
demographic
index
Has Kids
98
No Kids
105
- $20k
109
$20k-40k
101
$40k-60k
114
$60k-80k
97
$80k-100k
96
$100k-125k
88
$125k +
91
No College
116
College
99
Adv. Degree
85

Understand Whoppers Consumer Behavior

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Whoppers Basket Affinity & Size

brand
basket affinity
Cadbury 20.7x
Skittles 15.9x
Reese's 15.3x
M&M's 9.9x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
298

Where is Whoppers Purchased?

channels
index
Club
2
Dollar
519
Drug
181
Food
46
Gas & Convenience
38
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cadbury 1.4x
Armour 1.4x
Yoplait Light 1.3x
Duncan Hines 1.3x

How Did They Pay?

method
index
Cash
122
Credit
88
Debit
101
Food Stamps
99

When is Whoppers Purchased?

day of week
Sun
13.9%
Mon
12.7%
Tue
12.1%
Wed
12.3%
Thu
12.3%
Fri
17.9%
Sat
18.8%
time of day
Morning
13.4%
Noon
16.2%
Afternoon
34.4%
Evening
28.4%
Late
7.6%

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Find Answers to Questions

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Which brands do Whoppers consumers switch to?

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Why do consumers stop buying Whoppers products?

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Which retailers do Whoppers shoppers prefer to shop at?

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What motivates consumers to try Whoppers products?

Research the Whoppers Target Market

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Who actually buys Whoppers? Do these consumers match the intended target market of Whoppers?

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What motivates the target market to buy Whoppers?

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What other target market should Whoppers look at?

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Which other brands have a similar target market?

About Our Whoppers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.