Wilcox Consumer Insights

Who buys Wilcox?

A Wilcox consumer is generally lower income, Asian, and lower middle age. Wilcox consumers are more likely to purchase Wilcox during larger pantry stocking trips. Brands such as Post Honey Bunches Of Oats, Jennie-O, and Vlasic also tend to be purchased in the same trip. See sample consumer insights data below.

Wilcox Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.08
% of Basket $ (median)
5.3%
Total Basket $ (median)
$39.29

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wilcox Consumer Demographics

demographic
index
Female
89
Male
208
<24
117
25-34
117
35-44
122
45-54
56
55-64
41
65+
85
African American
67
Asian
430
Caucasian
54
Hispanic
222
demographic
index
Has Kids
114
No Kids
68
- $20k
131
$20k-40k
155
$40k-60k
138
$60k-80k
95
$80k-100k
62
$100k-125k
53
$125k +
38
No College
92
College
115
Adv. Degree
37

Understand Wilcox Consumer Behavior

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Wilcox Basket Affinity & Size

brand
basket affinity
Post Honey Bunches Of Oats 12.2x
Jennie-O 8.2x
Vlasic 6.7x
Oroweat 6.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
334

Where is Wilcox Purchased?

channels
index
Club
507
Drug
1
Food
12
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.0x
Bar-S 1.9x
Starbucks Frappuccino 1.9x
International Delight 1.7x

How Did They Pay?

method
index
Cash
61
Credit
100
Debit
101
Food Stamps
275

When is Wilcox Purchased?

day of week
Sun
14.1%
Mon
16.6%
Tue
22.1%
Wed
9.6%
Thu
10.3%
Fri
13.2%
Sat
14.2%
time of day
Morning
12.4%
Noon
20.5%
Afternoon
34.3%
Evening
28.4%
Late
4.4%

Get More Wilcox Data

Contact us for the latest Wilcox consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Wilcox consumers switch to?

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Why do consumers stop buying Wilcox products?

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Which retailers do Wilcox shoppers prefer to shop at?

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What motivates consumers to try Wilcox products?

Research the Wilcox Target Market

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Who actually buys Wilcox? Do these consumers match the intended target market of Wilcox?

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What motivates the target market to purchase Wilcox?

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What other target market should Wilcox look at?

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Which other brands have a similar target market?

About Our Wilcox Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.