Wilcox Consumer Insights

Who buys Wilcox? Wilcox consumers are generally lower income, Asian, and lower middle age. Wilcox consumers are more likely to purchase Wilcox during larger pantry stocking trips. Brands such as Post Honey Bunches Of Oats, Jennie-O, and Vlasic also tend to be purchased in the same trip. Sample consumer insights data below.

Wilcox Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.08
% of Basket $ (median)
5.3%
Total Basket $ (median)
$39.29

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Wilcox Consumer Demographics

demographic
index
Female
89
Male
208
<24
117
25-34
117
35-44
122
45-54
56
55-64
41
65+
85
African American
67
Asian
430
Caucasian
54
Hispanic
222
demographic
index
Has Kids
114
No Kids
68
- $20k
131
$20k-40k
155
$40k-60k
138
$60k-80k
95
$80k-100k
62
$100k-125k
53
$125k +
38
No College
92
College
115
Adv. Degree
37

Understand Wilcox Consumer Behavior

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Wilcox Basket Affinity & Size

brand
basket affinity
Post Honey Bunches Of Oats 12.2x
Jennie-O 8.2x
Vlasic 6.7x
Oroweat 6.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
334

Where is Wilcox Purchased?

channels
index
Club
507
Drug
1
Food
12
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.0x
Bar-S 1.9x
Starbucks Frappuccino 1.9x
International Delight 1.7x

How Did They Pay?

method
index
Cash
61
Credit
100
Debit
101
Food Stamps
275

When is Wilcox Purchased?

day of week
Sun
14.1%
Mon
16.6%
Tue
22.1%
Wed
9.6%
Thu
10.3%
Fri
13.2%
Sat
14.2%
time of day
Morning
12.4%
Noon
20.5%
Afternoon
34.3%
Evening
28.4%
Late
4.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Wilcox consumers purchase?

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Why do Wilcox consumers try new brands?

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Where do Wilcox consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wilcox Target Market

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Who actually buys Wilcox? Do these consumers match the intended target market of Wilcox?

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What motivates the target market to purchase Wilcox?

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What other target market should Wilcox look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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