Wilcox Consumer Insights

Who buys Wilcox?

A Wilcox consumer is generally lower income, Asian, and lower middle age. Wilcox consumers are more likely to purchase Wilcox during larger pantry stocking trips. Brands such as Post Honey Bunches Of Oats, Jennie-O, and Vlasic also tend to be purchased in the same trip. See sample consumer insights data below.

Wilcox Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.08
% of Basket $ (median)
5.3%
Total Basket $ (median)
$39.29

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wilcox Consumer Demographics

demographic
index
Female
89
Male
208
<24
117
25-34
117
35-44
122
45-54
56
55-64
41
65+
85
African American
67
Asian
430
Caucasian
54
Hispanic
222
demographic
index
Has Kids
114
No Kids
68
- $20k
131
$20k-40k
155
$40k-60k
138
$60k-80k
95
$80k-100k
62
$100k-125k
53
$125k +
38
No College
92
College
115
Adv. Degree
37

Understand Wilcox Consumer Behavior

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Wilcox Basket Affinity & Size

brand
basket affinity
Post Honey Bunches Of Oats 12.2x
Jennie-O 8.2x
Vlasic 6.7x
Oroweat 6.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
334

Where is Wilcox Purchased?

channels
index
Club
507
Drug
1
Food
12
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.0x
Bar-S 1.9x
Starbucks Frappuccino 1.9x
International Delight 1.7x

How Did They Pay?

method
index
Cash
61
Credit
100
Debit
101
Food Stamps
275

When is Wilcox Purchased?

day of week
Sun
14.1%
Mon
16.6%
Tue
22.1%
Wed
9.6%
Thu
10.3%
Fri
13.2%
Sat
14.2%
time of day
Morning
12.4%
Noon
20.5%
Afternoon
34.3%
Evening
28.4%
Late
4.4%

About Our Wilcox Consumer Insights

How do we know who buys Wilcox? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Wilcox consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.