Wild Oats Consumer Insights

Who buys Wild Oats?

A Wild Oats consumer is generally slightly higher income, Caucasian, and young adult age. Wild Oats consumers are more likely to purchase Wild Oats during larger pantry stocking trips. Brands such as Marketside, Jennie-O, and Dannon Oikos also tend to be purchased in the same trip. See sample consumer insights data below.

Wild Oats Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.98
% of Basket $ (median)
2.3%
Total Basket $ (median)
$86.54

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wild Oats Consumer Demographics

demographic
index
Female
101
Male
86
<24
119
25-34
120
35-44
100
45-54
78
55-64
88
65+
85
African American
92
Asian
50
Caucasian
110
Hispanic
71
demographic
index
Has Kids
93
No Kids
116
- $20k
90
$20k-40k
85
$40k-60k
113
$60k-80k
118
$80k-100k
130
$100k-125k
70
$125k +
75
No College
68
College
110
Adv. Degree
91

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Wild Oats Basket Affinity & Size

brand
basket affinity
Marketside 8.9x
Jennie-O 7.2x
Dannon Oikos 7.2x
Bolthouse Farms 6.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
24
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
542

Where is Wild Oats Purchased?

channels
index
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.7x
Bolthouse Farms 1.7x
Marketside 1.7x
Taylor Farms 1.6x

How Did They Pay?

method
index
Cash
63
Credit
117
Debit
106
Food Stamps
103

When is Wild Oats Purchased?

day of week
Sun
16.3%
Mon
16.0%
Tue
10.4%
Wed
10.7%
Thu
11.3%
Fri
16.1%
Sat
19.3%
time of day
Morning
15.7%
Noon
19.9%
Afternoon
33.5%
Evening
24.9%
Late
6.0%

About Our Wild Oats Consumer Insights

How do we know who buys Wild Oats? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Wild Oats consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.