Wild Oats Consumer Insights

Who buys Wild Oats? Wild Oats consumers are generally slightly higher income, Caucasian, and young adult age. Wild Oats consumers are more likely to purchase Wild Oats during larger pantry stocking trips. Brands such as Marketside, Jennie-O, and Dannon Oikos also tend to be purchased in the same trip. Sample consumer insights data below.

Wild Oats Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
2.3%
Total Basket $ (median)
$86.54

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Wild Oats Consumer Demographics

demographic
index
Female
101
Male
86
<24
119
25-34
120
35-44
100
45-54
78
55-64
88
65+
85
African American
92
Asian
50
Caucasian
110
Hispanic
71
demographic
index
Has Kids
93
No Kids
116
- $20k
90
$20k-40k
85
$40k-60k
113
$60k-80k
118
$80k-100k
130
$100k-125k
70
$125k +
75
No College
68
College
110
Adv. Degree
91

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Wild Oats Basket Affinity & Size

brand
basket affinity
Marketside 8.9x
Jennie-O 7.2x
Dannon Oikos 7.2x
Bolthouse Farms 6.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
24
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
542

Where is Wild Oats Purchased?

channels
index
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.7x
Bolthouse Farms 1.7x
Marketside 1.7x
Taylor Farms 1.6x

How Did They Pay?

method
index
Cash
63
Credit
117
Debit
106
Food Stamps
103

When is Wild Oats Purchased?

day of week
Sun
16.3%
Mon
16.0%
Tue
10.4%
Wed
10.7%
Thu
11.3%
Fri
16.1%
Sat
19.3%
time of day
Morning
15.7%
Noon
19.9%
Afternoon
33.5%
Evening
24.9%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Wild Oats consumers purchase?

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Why do Wild Oats consumers try new brands?

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Where do Wild Oats consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wild Oats Target Market

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Who actually buys Wild Oats? Do these consumers match the intended target market of Wild Oats?

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What motivates the target market to purchase Wild Oats?

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What other target market should Wild Oats look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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