Wild Oats Organic Consumer Insights

Who buys Wild Oats Organic?

A Wild Oats Organic consumer is generally slightly higher income, Caucasian, and young adult age. Wild Oats Organic consumers are more likely to purchase Wild Oats Organic during larger pantry stocking trips. Brands such as Marketside, Jennie-O, and Ro-Tel also tend to be purchased in the same trip. See sample consumer insights data below.

Wild Oats Organic Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.98
% of Basket $ (median)
2.8%
Total Basket $ (median)
$71.34

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wild Oats Organic Consumer Demographics

demographic
index
Female
101
Male
88
<24
122
25-34
134
35-44
91
45-54
74
55-64
96
65+
72
African American
60
Asian
50
Caucasian
110
Hispanic
80
demographic
index
Has Kids
99
No Kids
102
- $20k
91
$20k-40k
98
$40k-60k
110
$60k-80k
109
$80k-100k
121
$100k-125k
92
$125k +
64
No College
72
College
108
Adv. Degree
93

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Wild Oats Organic Basket Affinity & Size

brand
basket affinity
Marketside 8.2x
Jennie-O 6.7x
Ro-Tel 6.6x
Starkist 5.6x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
24
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
564

Where is Wild Oats Organic Purchased?

channels
index
Drug
1
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.6x
Marketside 1.6x
Taylor Farms 1.5x
Jennie-O 1.5x

How Did They Pay?

method
index
Cash
63
Credit
105
Debit
114
Food Stamps
127

When is Wild Oats Organic Purchased?

day of week
Sun
18.8%
Mon
13.5%
Tue
12.2%
Wed
11.2%
Thu
11.6%
Fri
14.7%
Sat
17.9%
time of day
Morning
14.8%
Noon
16.5%
Afternoon
36.7%
Evening
26.1%
Late
5.9%

About Our Wild Oats Organic Consumer Insights

How do we know who buys Wild Oats Organic? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Wild Oats Organic consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.