Wild Roots Consumer Insights

Who buys Wild Roots?

A Wild Roots consumer is generally slightly higher income, Asian, and older age. Wild Roots consumers are more likely to purchase Wild Roots during mid to large sized trips. Brands such as Nutella, Taylor Farms, and Oroweat also tend to be purchased in the same trip. See sample consumer insights data below.

Wild Roots Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.79
% of Basket $ (median)
8.4%
Total Basket $ (median)
$116.52

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wild Roots Consumer Demographics

demographic
index
Female
99
Male
110
<24
64
25-34
86
35-44
93
45-54
105
55-64
180
65+
102
African American
74
Asian
215
Caucasian
82
Hispanic
145
demographic
index
Has Kids
92
No Kids
118
- $20k
82
$20k-40k
107
$40k-60k
81
$60k-80k
90
$80k-100k
134
$100k-125k
104
$125k +
105
No College
60
College
106
Adv. Degree
119

Understand Wild Roots Consumer Behavior

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Wild Roots Basket Affinity & Size

brand
basket affinity
Nutella 22.3x
Taylor Farms 20.6x
Oroweat 15.7x
Planters 10.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
239
Pantry Stocking (21+ Items)
208

Where is Wild Roots Purchased?

channels
index
Club
962
Gas & Convenience
3
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 2.1x
Oroweat 1.9x
Horizon Organic 1.6x
Almond Breeze 1.6x

How Did They Pay?

method
index
Cash
43
Credit
119
Debit
116
Food Stamps
91

When is Wild Roots Purchased?

day of week
Sun
17.2%
Mon
11.9%
Tue
11.9%
Wed
10.9%
Thu
10.9%
Fri
14.8%
Sat
22.4%
time of day
Morning
11.5%
Noon
22.6%
Afternoon
40.5%
Evening
24.5%
Late
0.9%

About Our Wild Roots Consumer Insights

How do we know who buys Wild Roots? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Wild Roots consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.