Wild Roots Consumer Insights

Who buys Wild Roots?

A Wild Roots consumer is generally slightly higher income, Asian, and older age. Wild Roots consumers are more likely to purchase Wild Roots during mid to large sized trips. Brands such as Nutella, Taylor Farms, and Oroweat also tend to be purchased in the same trip. See sample consumer insights data below.

Wild Roots Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.79
% of Basket $ (median)
8.4%
Total Basket $ (median)
$116.52

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wild Roots Consumer Demographics

demographic
index
Female
99
Male
110
<24
64
25-34
86
35-44
93
45-54
105
55-64
180
65+
102
African American
74
Asian
215
Caucasian
82
Hispanic
145
demographic
index
Has Kids
92
No Kids
118
- $20k
82
$20k-40k
107
$40k-60k
81
$60k-80k
90
$80k-100k
134
$100k-125k
104
$125k +
105
No College
60
College
106
Adv. Degree
119

Understand Wild Roots Consumer Behavior

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Wild Roots Basket Affinity & Size

brand
basket affinity
Nutella 22.3x
Taylor Farms 20.6x
Oroweat 15.7x
Planters 10.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
239
Pantry Stocking (21+ Items)
208

Where is Wild Roots Purchased?

channels
index
Club
962
Gas & Convenience
3
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 2.1x
Oroweat 1.9x
Horizon Organic 1.6x
Almond Breeze 1.6x

How Did They Pay?

method
index
Cash
43
Credit
119
Debit
116
Food Stamps
91

When is Wild Roots Purchased?

day of week
Sun
17.2%
Mon
11.9%
Tue
11.9%
Wed
10.9%
Thu
10.9%
Fri
14.8%
Sat
22.4%
time of day
Morning
11.5%
Noon
22.6%
Afternoon
40.5%
Evening
24.5%
Late
0.9%

Get More Wild Roots Data

Better understand Wild Roots consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Wild Roots consumers switch to?

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Why do consumers stop buying Wild Roots products?

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Which retailers do Wild Roots shoppers prefer to shop at?

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What motivates consumers to try Wild Roots products?

Research the Wild Roots Target Market

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Who actually buys Wild Roots? Do these consumers match the intended target market of Wild Roots?

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What motivates the target market to buy Wild Roots?

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What other target market should Wild Roots look at?

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Which other brands have a similar target market?

About Our Wild Roots Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.