Wilderness Consumer Insights

Who buys Wilderness?

A Wilderness consumer is generally very high income, Caucasian, and senior age. Wilderness consumers are more likely to purchase Wilderness during larger pantry stocking trips. Brands such as Cool Whip, Duncan Hines, and Jello also tend to be purchased in the same trip. See sample consumer insights data below.

Wilderness Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.84
% of Basket $ (median)
6.4%
Total Basket $ (median)
$60.08

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wilderness Consumer Demographics

demographic
index
Female
99
Male
111
<24
100
25-34
73
35-44
94
45-54
111
55-64
153
65+
222
African American
28
Asian
77
Caucasian
112
Hispanic
61
demographic
index
Has Kids
78
No Kids
150
- $20k
74
$20k-40k
78
$40k-60k
86
$60k-80k
117
$80k-100k
86
$100k-125k
114
$125k +
146
No College
92
College
99
Adv. Degree
113

Understand Wilderness Consumer Behavior

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Wilderness Basket Affinity & Size

brand
basket affinity
Cool Whip 16.3x
Duncan Hines 9.8x
Jello 7.7x
Betty Crocker 7.6x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
426

Where is Wilderness Purchased?

channels
index
Drug
64
Food
42
Mass
179
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cool Whip 1.7x
V8 1.7x
Dannon Oikos 1.7x
Farmers Market 1.6x

How Did They Pay?

method
index
Cash
158
Credit
107
Debit
71
Food Stamps
71

When is Wilderness Purchased?

day of week
Sun
13.7%
Mon
10.4%
Tue
14.0%
Wed
13.7%
Thu
12.3%
Fri
16.3%
Sat
19.6%
time of day
Morning
12.3%
Noon
19.4%
Afternoon
38.8%
Evening
23.9%
Late
5.5%

Get More Wilderness Data

Contact us for the latest Wilderness consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Wilderness consumers switch to?

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Why do consumers stop buying Wilderness products?

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Which retailers do Wilderness shoppers prefer to shop at?

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What motivates consumers to try Wilderness products?

Research the Wilderness Target Market

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Who actually buys Wilderness? Do these consumers match the intended target market of Wilderness?

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What motivates the target market to buy Wilderness?

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What other target market should Wilderness look at?

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Which other brands have a similar target market?

About Our Wilderness Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.