Wilkinson Sword Consumer Insights

Who buys Wilkinson Sword? A Wilkinson Sword consumer is generally very low income, Hispanic, and adolescent age. Wilkinson Sword consumers are more likely to purchase Wilkinson Sword during larger pantry stocking trips. Brands such as Suave, Secret, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Wilkinson Sword Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.37
% of Basket $ (median)
4.1%
Total Basket $ (median)
$58.03

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Wilkinson Sword Consumer Demographics

demographic
index
Female
99
Male
113
<24
131
25-34
115
35-44
85
45-54
110
55-64
86
65+
113
African American
129
Asian
51
Caucasian
97
Hispanic
164
demographic
index
Has Kids
95
No Kids
111
- $20k
183
$20k-40k
127
$40k-60k
115
$60k-80k
101
$80k-100k
74
$100k-125k
71
$125k +
41
No College
163
College
91
Adv. Degree
70

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Wilkinson Sword Basket Affinity & Size

brand
basket affinity
Suave 7.8x
Secret 7.1x
Sunny Meadow 5.8x
TRESemme 5.4x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
347

Where is Wilkinson Sword Purchased?

channels
index
Drug
0
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Libby's 1.8x
Blue Bonnet 1.8x
Marlboro 1.8x

How Did They Pay?

method
index
Cash
147
Credit
71
Debit
107
Food Stamps
92

When is Wilkinson Sword Purchased?

day of week
Sun
18.4%
Mon
13.3%
Tue
10.9%
Wed
11.8%
Thu
11.7%
Fri
14.6%
Sat
19.4%
time of day
Morning
16.7%
Noon
16.5%
Afternoon
31.0%
Evening
27.7%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Wilkinson Sword consumers purchase?

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Why do Wilkinson Sword consumers try new brands?

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Where do Wilkinson Sword consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wilkinson Sword Target Market

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Who actually buys Wilkinson Sword? Do these consumers match the intended target market of Wilkinson Sword?

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What motivates the target market to purchase Wilkinson Sword?

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What other target market should Wilkinson Sword look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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