Wilkinson Sword Consumer Insights

Who buys Wilkinson Sword?

A Wilkinson Sword consumer is generally very low income, Hispanic, and adolescent age. Wilkinson Sword consumers are more likely to purchase Wilkinson Sword during larger pantry stocking trips. Brands such as Suave, Secret, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Wilkinson Sword Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.37
% of Basket $ (median)
4.1%
Total Basket $ (median)
$58.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wilkinson Sword Consumer Demographics

demographic
index
Female
99
Male
113
<24
131
25-34
115
35-44
85
45-54
110
55-64
86
65+
113
African American
129
Asian
51
Caucasian
97
Hispanic
164
demographic
index
Has Kids
95
No Kids
111
- $20k
183
$20k-40k
127
$40k-60k
115
$60k-80k
101
$80k-100k
74
$100k-125k
71
$125k +
41
No College
163
College
91
Adv. Degree
70

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Wilkinson Sword Basket Affinity & Size

brand
basket affinity
Suave 7.8x
Secret 7.1x
Sunny Meadow 5.8x
TRESemme 5.4x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
347

Where is Wilkinson Sword Purchased?

channels
index
Drug
0
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Libby's 1.8x
Blue Bonnet 1.8x
Marlboro 1.8x

How Did They Pay?

method
index
Cash
147
Credit
71
Debit
107
Food Stamps
92

When is Wilkinson Sword Purchased?

day of week
Sun
18.4%
Mon
13.3%
Tue
10.9%
Wed
11.8%
Thu
11.7%
Fri
14.6%
Sat
19.4%
time of day
Morning
16.7%
Noon
16.5%
Afternoon
31.0%
Evening
27.7%
Late
8.1%

Get More Wilkinson Sword Data

Contact us for the latest Wilkinson Sword consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Wilkinson Sword consumers switch to?

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Why do consumers stop buying Wilkinson Sword products?

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Which retailers do Wilkinson Sword shoppers prefer to shop at?

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What motivates consumers to try Wilkinson Sword products?

Research the Wilkinson Sword Target Market

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Who actually buys Wilkinson Sword? Do these consumers match the intended target market of Wilkinson Sword?

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What motivates the target market to buy Wilkinson Sword?

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What other target market should Wilkinson Sword look at?

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Which other brands have a similar target market?

About Our Wilkinson Sword Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.