Wilton Consumer Insights

Who buys Wilton?

A Wilton consumer is generally very low income, Hispanic, and young adult age. Wilton consumers are more likely to purchase Wilton during larger pantry stocking trips. Brands such as Duncan Hines, Betty Crocker, and Hershey's Kisses also tend to be purchased in the same trip. See sample consumer insights data below.

Wilton Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.98
% of Basket $ (median)
7.7%
Total Basket $ (median)
$51.68

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wilton Consumer Demographics

demographic
index
Female
102
Male
79
<24
103
25-34
120
35-44
99
45-54
86
55-64
82
65+
73
African American
89
Asian
78
Caucasian
102
Hispanic
104
demographic
index
Has Kids
106
No Kids
87
- $20k
105
$20k-40k
102
$40k-60k
96
$60k-80k
103
$80k-100k
99
$100k-125k
103
$125k +
93
No College
99
College
102
Adv. Degree
93

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Wilton Basket Affinity & Size

brand
basket affinity
Duncan Hines 17.3x
Betty Crocker 11.4x
Hershey's Kisses 7.0x
Pillsbury 6.7x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
337

Where is Wilton Purchased?

channels
index
Club
0
Dollar
1
Drug
2
Food
17
Gas & Convenience
1
Mass
206
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.3x
Yoplait Go-Gurt 1.3x
Gerber Graduates 1.3x
Dannon Danimals 1.3x

How Did They Pay?

method
index
Cash
82
Credit
100
Debit
111
Food Stamps
97

When is Wilton Purchased?

day of week
Sun
12.1%
Mon
11.8%
Tue
12.3%
Wed
14.2%
Thu
14.3%
Fri
18.5%
Sat
16.8%
time of day
Morning
17.5%
Noon
16.8%
Afternoon
33.3%
Evening
24.4%
Late
8.0%

About Our Wilton Consumer Insights

How do we know who buys Wilton? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Wilton consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.