Windex Consumer Insights

Who buys Windex?

A Windex consumer is generally very low income, Asian, and young adult age. Windex consumers are more likely to purchase Windex during larger pantry stocking trips. Brands such as Lysol, Swiffer, and Clorox also tend to be purchased in the same trip. See sample consumer insights data below.

Windex Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.50
% of Basket $ (median)
8.0%
Total Basket $ (median)
$43.80

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Windex Consumer Demographics

demographic
index
Female
101
Male
89
<24
99
25-34
114
35-44
98
45-54
92
55-64
89
65+
82
African American
117
Asian
145
Caucasian
91
Hispanic
132
demographic
index
Has Kids
99
No Kids
102
- $20k
107
$20k-40k
106
$40k-60k
100
$60k-80k
98
$80k-100k
93
$100k-125k
96
$125k +
101
No College
106
College
99
Adv. Degree
97

Understand Windex Consumer Behavior

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Windex Basket Affinity & Size

brand
basket affinity
Lysol 11.2x
Swiffer 9.7x
Clorox 9.5x
Glade 9.4x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
343

Where is Windex Purchased?

channels
index
Beauty
2
Club
78
Dollar
109
Drug
146
Food
56
Gas & Convenience
3
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.3x
General Mills Lucky Charms 1.3x
Scott 1.3x
Nutella 1.3x

How Did They Pay?

method
index
Cash
105
Credit
94
Debit
97
Food Stamps
52

When is Windex Purchased?

day of week
Sun
15.7%
Mon
13.8%
Tue
13.4%
Wed
12.8%
Thu
12.8%
Fri
14.9%
Sat
16.5%
time of day
Morning
16.9%
Noon
18.1%
Afternoon
34.3%
Evening
23.7%
Late
6.9%

Get More Windex Data

Better understand Windex consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Windex consumers switch to?

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Why do consumers stop buying Windex products?

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Which retailers do Windex shoppers prefer to shop at?

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What motivates consumers to try Windex products?

Research the Windex Target Market

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Who actually buys Windex? Do these consumers match the intended target market of Windex?

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What motivates the target market to buy Windex?

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What other target market should Windex look at?

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Which other brands have a similar target market?

About Our Windex Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.