Windex Consumer Insights

Who buys Windex? A Windex consumer is generally very low income, Asian, and young adult age. Windex consumers are more likely to purchase Windex during larger pantry stocking trips. Brands such as Lysol, Swiffer, and Clorox also tend to be purchased in the same trip. Sample consumer insights data below.

Windex Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.50
% of Basket $ (median)
8.0%
Total Basket $ (median)
$43.80

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Windex Consumer Demographics

demographic
index
Female
101
Male
89
<24
99
25-34
114
35-44
98
45-54
92
55-64
89
65+
82
African American
117
Asian
145
Caucasian
91
Hispanic
132
demographic
index
Has Kids
99
No Kids
102
- $20k
107
$20k-40k
106
$40k-60k
100
$60k-80k
98
$80k-100k
93
$100k-125k
96
$125k +
101
No College
106
College
99
Adv. Degree
97

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Windex Basket Affinity & Size

brand
basket affinity
Lysol 11.2x
Swiffer 9.7x
Clorox 9.5x
Glade 9.4x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
343

Where is Windex Purchased?

channels
index
Beauty
2
Club
78
Dollar
109
Drug
146
Food
56
Gas & Convenience
3
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.3x
General Mills Lucky Charms 1.3x
Scott 1.3x
Nutella 1.3x

How Did They Pay?

method
index
Cash
105
Credit
94
Debit
97
Food Stamps
52

When is Windex Purchased?

day of week
Sun
15.7%
Mon
13.8%
Tue
13.4%
Wed
12.8%
Thu
12.8%
Fri
14.9%
Sat
16.5%
time of day
Morning
16.9%
Noon
18.1%
Afternoon
34.3%
Evening
23.7%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Windex consumers purchase?

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Why do Windex consumers try new brands?

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Where do Windex consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Windex Target Market

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Who actually buys Windex? Do these consumers match the intended target market of Windex?

Thought bubble

What motivates the target market to purchase Windex?

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What other target market should Windex look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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