Winston Consumer Insights

Who buys Winston?

A Winston consumer is generally very low income, Asian, and older age. Winston consumers are more likely to purchase Winston during smaller grocery trips. Brands such as Diet Pepsi, Marlboro Gold Pack, and Marlboro also tend to be purchased in the same trip. See sample consumer insights data below.

Winston Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.37
% of Basket $ (median)
56.2%
Total Basket $ (median)
$16.67

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Winston Consumer Demographics

demographic
index
Female
97
Male
130
<24
89
25-34
39
35-44
56
45-54
138
55-64
441
65+
35
African American
27
Asian
128
Caucasian
103
Hispanic
108
demographic
index
Has Kids
61
No Kids
188
- $20k
270
$20k-40k
96
$40k-60k
91
$60k-80k
165
$80k-100k
26
$100k-125k
83
$125k +
12
No College
198
College
75
Adv. Degree
107

Understand Winston Consumer Behavior

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Winston Basket Affinity & Size

brand
basket affinity
Diet Pepsi 35.0x
Marlboro Gold Pack 17.1x
Marlboro 14.8x
Hefty 12.9x
basket size
index
Urgent Need (1-2 Items)
116
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
65
Pantry Stocking (21+ Items)
89

Where is Winston Purchased?

channels
index
Club
239
Dollar
141
Drug
773
Food
10
Gas & Convenience
450
Mass
24
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.9x
Marlboro Gold Pack 2.7x
Diet Pepsi 2.1x
Gerber Graduates 2.0x

How Did They Pay?

method
index
Cash
202
Credit
72
Debit
88
Food Stamps
11

When is Winston Purchased?

day of week
Sun
12.3%
Mon
14.2%
Tue
13.9%
Wed
11.6%
Thu
12.5%
Fri
21.0%
Sat
14.4%
time of day
Morning
23.8%
Noon
16.7%
Afternoon
33.5%
Evening
20.6%
Late
5.3%

Get More Winston Data

Contact us for the latest Winston consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Winston consumers switch to?

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Why do consumers stop buying Winston products?

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Which retailers do Winston shoppers prefer to shop at?

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What motivates consumers to try Winston products?

Research the Winston Target Market

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Who actually buys Winston? Do these consumers match the intended target market of Winston?

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What motivates the target market to buy Winston?

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What other target market should Winston look at?

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Which other brands have a similar target market?

About Our Winston Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.