Winston Consumer Insights

Who buys Winston?

A Winston consumer is generally very low income, Asian, and older age. Winston consumers are more likely to purchase Winston during smaller grocery trips. Brands such as Diet Pepsi, Marlboro Gold Pack, and Marlboro also tend to be purchased in the same trip. See sample consumer insights data below.

Winston Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.37
% of Basket $ (median)
56.2%
Total Basket $ (median)
$16.67

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Winston Consumer Demographics

demographic
index
Female
97
Male
130
<24
89
25-34
39
35-44
56
45-54
138
55-64
441
65+
35
African American
27
Asian
128
Caucasian
103
Hispanic
108
demographic
index
Has Kids
61
No Kids
188
- $20k
270
$20k-40k
96
$40k-60k
91
$60k-80k
165
$80k-100k
26
$100k-125k
83
$125k +
12
No College
198
College
75
Adv. Degree
107

Understand Winston Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Winston Basket Affinity & Size

brand
basket affinity
Diet Pepsi 35.0x
Marlboro Gold Pack 17.1x
Marlboro 14.8x
Hefty 12.9x
basket size
index
Urgent Need (1-2 Items)
116
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
65
Pantry Stocking (21+ Items)
89

Where is Winston Purchased?

channels
index
Club
239
Dollar
141
Drug
773
Food
10
Gas & Convenience
450
Mass
24
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.9x
Marlboro Gold Pack 2.7x
Diet Pepsi 2.1x
Gerber Graduates 2.0x

How Did They Pay?

method
index
Cash
202
Credit
72
Debit
88
Food Stamps
11

When is Winston Purchased?

day of week
Sun
12.3%
Mon
14.2%
Tue
13.9%
Wed
11.6%
Thu
12.5%
Fri
21.0%
Sat
14.4%
time of day
Morning
23.8%
Noon
16.7%
Afternoon
33.5%
Evening
20.6%
Late
5.3%

About Our Winston Consumer Insights

How do we know who buys Winston? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Winston consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.