Winston Consumer Insights

Who buys Winston? A Winston consumer is generally very low income, Asian, and older age. Winston consumers are more likely to purchase Winston during smaller grocery trips. Brands such as Diet Pepsi, Marlboro Gold Pack, and Marlboro also tend to be purchased in the same trip. Sample consumer insights data below.

Winston Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.37
% of Basket $ (median)
56.2%
Total Basket $ (median)
$16.67

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Winston Consumer Demographics

demographic
index
Female
97
Male
130
<24
89
25-34
39
35-44
56
45-54
138
55-64
441
65+
35
African American
27
Asian
128
Caucasian
103
Hispanic
108
demographic
index
Has Kids
61
No Kids
188
- $20k
270
$20k-40k
96
$40k-60k
91
$60k-80k
165
$80k-100k
26
$100k-125k
83
$125k +
12
No College
198
College
75
Adv. Degree
107

Understand Winston Consumer Behavior

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Winston Basket Affinity & Size

brand
basket affinity
Diet Pepsi 35.0x
Marlboro Gold Pack 17.1x
Marlboro 14.8x
Hefty 12.9x
basket size
index
Urgent Need (1-2 Items)
116
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
65
Pantry Stocking (21+ Items)
89

Where is Winston Purchased?

channels
index
Club
239
Dollar
141
Drug
773
Food
10
Gas & Convenience
450
Mass
24
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.9x
Marlboro Gold Pack 2.7x
Diet Pepsi 2.1x
Gerber Graduates 2.0x

How Did They Pay?

method
index
Cash
202
Credit
72
Debit
88
Food Stamps
11

When is Winston Purchased?

day of week
Sun
12.3%
Mon
14.2%
Tue
13.9%
Wed
11.6%
Thu
12.5%
Fri
21.0%
Sat
14.4%
time of day
Morning
23.8%
Noon
16.7%
Afternoon
33.5%
Evening
20.6%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Winston consumers purchase?

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Why do Winston consumers try new brands?

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Where do Winston consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Winston Target Market

Arrow and target

Who actually buys Winston? Do these consumers match the intended target market of Winston?

Thought bubble

What motivates the target market to purchase Winston?

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What other target market should Winston look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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