Wise Cheez Doodles Consumer Insights

Who buys Wise Cheez Doodles?

A Wise Cheez Doodles consumer is generally lower income, African American, and upper middle age. Wise Cheez Doodles consumers are more likely to purchase Wise Cheez Doodles during larger pantry stocking trips. Brands such as Utz, Entenmann's, and Perdue also tend to be purchased in the same trip. See sample consumer insights data below.

Wise Cheez Doodles Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
5.7%
Total Basket $ (median)
$34.67

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Wise Cheez Doodles Consumer Demographics

demographic
index
Female
100
Male
99
<24
77
25-34
78
35-44
103
45-54
128
55-64
105
65+
70
African American
150
Asian
50
Caucasian
102
Hispanic
106
demographic
index
Has Kids
105
No Kids
89
- $20k
97
$20k-40k
114
$40k-60k
106
$60k-80k
104
$80k-100k
94
$100k-125k
93
$125k +
81
No College
124
College
97
Adv. Degree
89

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Wise Cheez Doodles Basket Affinity & Size

brand
basket affinity
Utz 8.0x
Entenmann's 6.8x
Perdue 6.2x
Goya 5.6x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
345

Where is Wise Cheez Doodles Purchased?

channels
index
Dollar
836
Drug
9
Food
212
Gas & Convenience
84
Mass
24
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.6x
Entenmann's 2.2x
Perdue 2.2x
YoCrunch 2.1x

How Did They Pay?

method
index
Cash
129
Credit
93
Debit
86
Food Stamps
170

When is Wise Cheez Doodles Purchased?

day of week
Sun
16.4%
Mon
12.1%
Tue
12.3%
Wed
13.3%
Thu
12.5%
Fri
16.0%
Sat
17.4%
time of day
Morning
14.3%
Noon
18.1%
Afternoon
34.5%
Evening
27.5%
Late
5.6%

About Our Wise Cheez Doodles Consumer Insights

How do we know who buys Wise Cheez Doodles? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Wise Cheez Doodles consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.